Author: Eve Quigley

Privacy Policy

33 Creative Pty Limited (ABN 19 602 191 926)

This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us or otherwise collected by us, offline or online including through this website (Site). In this Privacy Policy ‘you’ means any party that provides personal information to us and ‘we’ or ‘us’ means 33 Creative (ABN 19 602 191 926)), successors and assignees.

Please read this Privacy Policy carefully. By providing personal information to us, you consent to our collection, holding, use and disclosure of your personal information in accordance with this Privacy Policy. Please contact us if you have questions, our contact details are at the end of this Privacy Policy.

If you do not wish to provide personal information to us, then you do not have to do so, however it may affect your use of this Site or products and services offered on or through it.

1. Collection of personal information

Personal information: The type of information we collect from you or from third parties, may include:

  • name;
  • images;
  • contact details including email address, mailing or street address and telephone number;
  • age or date of birth;
  • credit card information;
  • demographic information such as postcode;
  • preferences and opinions;
  • information you provide to us through customer surveys;
  • details of products and services we have provided to you or that you have enquired about, and our response;
  • your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and browsing behaviour;
  • data for identification in relation to gender, cultural groups, and First Nations People of Australia;
  • additional personal information that you provide to us directly or indirectly through your use of our Site, associated applications, associated social media platforms or accounts from which you permit us to collect information; and
  • any other information requested by us and/or provided by you.

Your use of our Site: As with most online businesses, we may log information about your access and use of our Site, including through the use of Internet cookies, your communications with our Site, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.

Your opinion and feedback: We may contact you to voluntarily respond to questionnaires, surveys or market research to seek your opinion and feedback. Providing this information is optional to you.

If we receive your personal information from third parties, we will protect it as set out in this Privacy Policy.

2. Collection and use of personal information

We collect and use the information for purposes including:

  • to enable you to access and use our Site and any associated applications and associated social media platforms;
  • to contact and communicate with you;
  • for internal record keeping;
  • for analytics, market research and business development including to operate and improve our Site and any associated applications and associated social media platforms;
  • reporting of information to support research, project reports and consultation findings;
  • to run competitions or offer additional benefits to you; and
  • for advertising and marketing, including to send you promotional information about our products and services and information and about third parties that we consider may be of interest to you.

You may opt-out of receiving marketing materials from us by contacting us using the details set out below or by using the opt-out facilities provided in the marketing materials.

3. Disclosure of personal information to third parties

We may disclose personal information to:

  • credit reporting agencies and courts, tribunals and regulatory authorities where you fail to pay for goods or services provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
  • HubSpot (a Customer Relationship Management Software) electronic newsletter and engagement analytic data, including website traffic and device types who assist us in providing information, products, services or direct marketing to you;
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you. This may include parties located, or that store data, outside of Australia; and
  • third parties to collect and process data such as Google Analytics or other relevant businesses. This may include parties that store data outside of Australia.

Where we disclose your personal information to third parties for these purposes, we will request that the third party follow this Privacy Policy regarding handling of your personal information.

If there is a change of control of our business or a sale or transfer of business assets, we reserve the right to transfer our user databases, together with any personal information and non-personal information contained in those databases, to the extent permissible by law. This information may be disclosed to a potential purchaser. We would seek to only disclose information in good faith.

4. Your rights and controlling your personal information

Choice and consent: Providing us with your personal information is optional to you.  You can choose not to provide personal information. When you provide us with your personal information, you consent to the terms in this Privacy Policy, and to us disclosing or receiving your personal information for these purposes.

Your provision of third party information: If you provide us with third party personal information then you warrant to us that you have the third party’s consent to provide this.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us at the email address listed in this Privacy Policy.

Access: You may request details of personal information that we hold about you, in certain circumstances set out in the Privacy Act 1988 (Cth) (Privacy Act). An administrative fee may be payable for the provision of information. We may refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us by email. We rely in part upon customers advising us when their personal information changes. We will respond to any request within a reasonable time. We will endeavour to promptly correct any information found to be inaccurate, incomplete or out of date.

Complaints: If you believe that we have breached the Australian Privacy Principles and wish to make a complaint about that breach, please contact us by email setting out details of the breach. We will promptly investigate your complaint and respond to you in writing setting out the outcome of our investigation, what steps we propose to take to remedy the breach and any other action we will take to deal with your complaint.

Unsubscribe: To unsubscribe from our e-mail database, or opt out of communications, please contact us using the details below.

Passing On Protocol: When we learn that an individual whose information we maintain has passed away, we will follow any pre-agreed or instructed protocols in contacting their family and dispose of their data in accordance with our internal policies. We will continue using created assets and materials in line with our agreement with the talent, including a warning that videos and photos may contain images of those who have passed. Family members with concerns or who wish to notify us of a passing should reach out to our Privacy contact to discuss further.

 

5. Storage and Security

We are committed to ensuring that the information you provide is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

No information transmitted over the Internet can be guaranteed to be secure. We cannot guarantee the security of any information that you transmit to us, or receive from us. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

6.  Cookies & Web Beacons

We may use cookies on this Site from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information. However, they do allow third parties such as Google and Facebook to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide the Site with personal information, this information may be linked to the data stored in the cookie.

We may use web beacons on this Site from time to time. Web beacons or clear.gifs are small pieces of code placed on a web page to monitor the visitors’ behaviour and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

We may use Google Analytics to collect and process data. To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time.

7.  Links to other websites

Our Site may contain links to other websites of interest. We do not have any control over those websites. We are not responsible for or liable for the protection and privacy of any information which you provide whilst visiting such websites, and such websites are not governed by this Privacy Policy.

8. Amendments

This Privacy Policy may be amended, including with changes, additions and deletions, from time to time in our sole discretion. Your continued use of our Site following any amendments indicates that you accept the amendments. You should check this Privacy Policy regularly, prior to providing personal information, to ensure you are aware of any changes, and only proceed to provide personal information if you accept the new Privacy Policy.

 

For any questions or notice, please contact us at:

33 Creative (trading as 33 Creative)

ABN 19602191926

20-28 Maddox Street, Alexandria NSW 2015

Email: info@33creative.com.au

 

 

 

Last update: July 2024

Tackling Indigenous Smoking partnership

In 2025, we worked with Nah Joomelah and the Sydney Swans to produce a 30 second film about the harmful effects smoking and vaping has on our bodies and communities. Na Joomelah is a Tackling Indigenous Smoking (TIS) project funded by the Department of Health and Aged Care, operated by the La Perouse Local Aboriginal Land Council.

Tackling Indigenous Smoking partnership

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

Tackling Indigenous Smoking partnership

The film was shown on the big screen at the SCG during the 2025 Swans Marngrook Round Clash against Carlton and was played on screens at the ground for the remainder of the 2025 AFL season.

video

Celebrating the remarkable life of Uncle Bob Maza

In partnership with Google, 33 Creative celebrated the achievements and impact of Uncle Bob Maza AM on 25 November 2025, with the release of his Google Doodle, marking what would have been his 86th Birthday. A Yidinji and Meriam Man, Uncle Bob’s influence and contributions span across a number of realms including theatre, activism and music. His impact and legacy continue to shape generations across Australia. We extend a heartfelt thank you to Uncle Bob’s daughter, Rachael Maza, who walked alongside us to ensure that the tribute accurately encapsulated Uncle Bob.

Google Doodles are the creative and delightful changes made to the Google logo. They celebrate a range of local and international topics ranging from holidays and anniversaries to trailblazing individuals who have impacted culture.

 

 

Uncle Bob Maza illustration by artist Dylan Mooney

With the blessing of the Maza family, we approached Yuwi, Meriam and South Sea Islander artist, Dylan Mooney, to invite him to be the artist to mark this significant milestone. Similar to Uncle Bob’s creative practice, Dylan’s illustrative style is influenced by history, culture and family. Dylan shares “It was an honour to commemorate Uncle Bob Maza in this Google Doodle, He was a leader in Australian Theatre and an advocate for Indigenous Peoples. It is a privilege to remember him, his story, and the work he has done in the creative industry – to have that representation and ensure stories like his, remain alive.”

To see and read more about the Google Doodle, click here.

Celebrating the lifelong achievements of the remarkable Aunty Ruby Hunter

On October 24, 2025, in partnership with Google, we honoured and platformed Ngarrindjeri, Kokatha, Pitjantjatjara woman, Aunty Ruby Hunter, a remarkable creative artist, musician, actress and activist, in her very own Google Doodle. 

Google Doodles are the creative and delightful changes made to the Google logo. They celebrate a range of local and international topics ranging from holidays and anniversaries, to trailblazing individuals who have impacted culture.

Uncle Bob Maza illustration by artist Dylan Mooney

Adhering to cultural protocol and living our values out loud, 33 Creative ensured that our process included working closely with the family to gain a deeper understanding of Aunty Ruby as an individual, her passions, achievements and impact on both First Nations and non-First Nations Peoples throughout her lifetime.

In collaboration with the family, we approached Arrernte and Kalkadoon artist, Thea Anamara Perkins, to invite her to be the artist to mark this significant milestone. Thea’s extraordinary talent and ability to capture the essence of Aunty Ruby resulted in a hand painted Doodle which recreates a photo of Aunty Ruby playing her guitar on Ngarrindjeri Country, located on the beautiful Kurongk (Coorong). The pelican in the image signifies one of Aunty Ruby’s cultural totems, which was a prominent symbol in her life and work.

Thea shares “It was an absolute privilege to be invited to honour Aunty Ruby Hunter as she is definitely a hero for me. She is a trailblazer for First Nations women in music. It is very special to be a small part of keeping her story alive, as well as sharing it with new audiences.”

To see and read more about the Google Doodle, click here.

Indigenous Business Month 2025

Annually, the founders of Indigenous Business Month set the scene for the annual theme. In 2025, 33 Creative brainstormed the theme and contextual narrative around Strength through Collaboration, led campaign content design, managed event production, and curated Indigenous procurement across all elements, from venue to trophies for what was the 11th annual Indigenous Business Month community led movement across the Country.

Our ongoing aim is to deliver a compelling awards program celebrating Indigenous business excellence, amplifying stories of collaboration, and ensuring Indigenous-led suppliers and partners are central to event execution and communications.

IBM theme banner - Strength Through Collaboration
What we delivered
  • A high-profile awards event at Bangarra Dance Theatre, Sydney
  • An updated website for www.indigenousbusinessmonth.com.au
  • Partnered with Corporate Sponsors across various funding tiers to facilitate the event
  • Campaign collateral (graphics, business resources, media releases) aligned to theme
  • Photography and story assets showcasing winners’ journeys
  • Facilitated media interviews and exposure of award winners on a national level as well as community activations through social media on Instagram, Facebook and Linked In.
  • Coordination between Dilin Duwa Centre for Indigenous Business Leadership, Iscariot Media, sponsors, judges and nominees in event planning, travel and accommodation.

 

Outcome highlights
Why it matters

Rather than just celebrate success, the event modelled how partnership, reciprocity and shared purpose can strengthen Indigenous business ecosystems. It’s a blueprint for future programs where action backs the message and it judged and celebrated Indigenous Businesses and their contributions, amongst peers.

The team at 33 Creative are proud to have supported another year of Indigenous Business Month and encourage all of our friends to contribute to the conversation online #IndigBizMonth, visit the website and engage the services of Indigenous Businesses local to you across any area of industry.

NSW Aboriginal Breast Screen Campaign

Working with the Cancer Institute NSW, 33 Creative developed a culturally grounded awareness campaign, Stay Healthy for You, and Your Mob to encourage Aboriginal women aged 40 and over to undertake regular breast screening.

The creative response was shaped through deep consultation and co-design with Aboriginal women across metropolitan, regional, and remote NSW. Guided by their lived experience, the campaign celebrated strength, community and self-care, ensuring women could see themselves and their stories reflected in every element.

 

video

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

IBM theme banner - Strength Through Collaboration
What we delivered
  • A high-profile awards event at Bangarra Dance Theatre, Sydney
  • An updated website for www.indigenousbusinessmonth.com.au
  • Partnered with Corporate Sponsors across various funding tiers to facilitate the event
  • Campaign collateral (graphics, business resources, media releases) aligned to theme
  • Photography and story assets showcasing winners’ journeys
  • Facilitated media interviews and exposure of award winners on a national level as well as community activations through social media on Instagram, Facebook and Linked In.
  • Coordination between Dilin Duwa Centre for Indigenous Business Leadership, Iscariot Media, sponsors, judges and nominees in event planning, travel and accommodation.

 

Outcome highlights

The campaign achieved a significant uplift in First Nations breast screening participation within the first year of airing, outperforming general population participation data. Ongoing success lies in continuing to embed trusted community talent and engagement to reach women who have not yet screened, strengthening cultural safety and long-term health outcomes.

33 Creative is appreciative of the opportunity to work on such an important health campaign for our communities, keeping our mob healthy.

Visit the campaign website for more information.

NSW Aboriginal Breast Screen Campaign

NSW Aboriginal Breast Screen Campaign

Working with the Cancer Institute NSW, 33 Creative developed a culturally grounded awareness campaign, Stay Healthy for You, and Your Mob to encourage Aboriginal women aged 40 and over to undertake regular breast screening.

The creative response was shaped through deep consultation and co-design with Aboriginal women across metropolitan, regional, and remote NSW. Guided by their lived experience, the campaign celebrated strength, community and self-care, ensuring women could see themselves and their stories reflected in every element.

 

video

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

NSW Aboriginal Breast Screen Campaign

Working with the Cancer Institute NSW, 33 Creative developed a culturally grounded awareness campaign, Stay Healthy for You, and Your Mob to encourage Aboriginal women aged 40 and over to undertake regular breast screening.

The creative response was shaped through deep consultation and co-design with Aboriginal women across metropolitan, regional, and remote NSW. Guided by their lived experience, the campaign celebrated strength, community and self-care, ensuring women could see themselves and their stories reflected in every element.

 

video

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

video
IBM theme banner - Strength Through Collaboration NSW Aboriginal Breast Screen Campaign

NSW Aboriginal Breast Screen Campaign

Working with the Cancer Institute NSW, 33 Creative developed a culturally grounded awareness campaign, Stay Healthy for You, and Your Mob to encourage Aboriginal women aged 40 and over to undertake regular breast screening.

The creative response was shaped through deep consultation and co-design with Aboriginal women across metropolitan, regional, and remote NSW. Guided by their lived experience, the campaign celebrated strength, community and self-care, ensuring women could see themselves and their stories reflected in every element.

 

video

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

IBM theme banner - Strength Through Collaboration NSW Aboriginal Breast Screen Campaign

Waru – NITV Staff celebrate 12 years of NITV

33 Creative were engaged to deliver Waru (meaning ‘Fire’), a two day end of year gathering, for NITV staff.

The brief was to elevate the gathering from previous internal delivery in SBS studios for past years, and add value to the staff experience so that is was a collaborative and meaningful two days.

Tackling Indigenous Smoking partnership

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

Tackling Indigenous Smoking partnership

Adhering to cultural protocol and living our values out loud, 33 Creative ensured that our process included working closely with the family to gain a deeper understanding of Aunty Ruby as an individual, her passions, achievements and impact on both First Nations and non-First Nations Peoples throughout her lifetime.

In collaboration with the family, we approached Arrernte and Kalkadoon artist, Thea Anamara Perkins, to invite her to be the artist to mark this significant milestone. Thea’s extraordinary talent and ability to capture the essence of Aunty Ruby resulted in a hand painted Doodle which recreates a photo of Aunty Ruby playing her guitar on Ngarrindjeri Country, located on the beautiful Kurongk (Coorong). The pelican in the image signifies one of Aunty Ruby’s cultural totems, which was a prominent symbol in her life and work.

Thea shares “It was an absolute privilege to be invited to honour Aunty Ruby Hunter as she is definitely a hero for me. She is a trailblazer for First Nations women in music. It is very special to be a small part of keeping her story alive, as well as sharing it with new audiences.”

First Nations drag queen, Ms Josie

The film was shown on the big screen at the SCG during the 2025 Swans Marngrook Round Clash against Carlton and was played on screens at the ground for the remainder of the 2025 AFL season.