Tag: reconciliation action plan

IAG RAP Launch

The Brief

IAG held an event celebrating the launch of its stretch Reconciliation Action Plan. The event was held at the National Centre of Indigenous Excellence, with approximately 60 people in attendance and 150 people watching the event’s livestream.

33 Creative was engaged in producing the event’s audio visual component, filming the livestream, and creating a video highlight reel of the event.

video

The Approach

To capture the significance of IAG’s RAP, a video was created showcasing the event’s highlights and interviewing attendees on the importance of reconciliation and their hopes for what the Reconciliation Action Plan will achieve.

We collaborated with DPLR in the filming of the panel discussion, which was livestreamed to approximately 150 people.

Following the panel discussion, the attendees participated in cultural activity workshops, which included painting, weaving and a presentation on tools and artefacts. 

The video was released on July 1st in tandem with the launch of IAG’s Stretch Reconciliation Action Plan.

Special thanks to IAG for having us be a part of this momentous occasion and to DPLR for your collaboration and hard work.

WPP Innovate RAP 2024-2026

Our brief

Create the next embodiment of  global creative transformation company WPP’s Reconciliation Action Plan (RAP).

In 2021, WPP approached 33 Creative to assist with producing their first RAP. The company were thrilled with the outcome and in 2024, we heard from them again. This time, they wanted to go a step further.

For the 2024-2026 RAP, WPP was committed to continue their journey towards reconciliation, and increased their commitment to Innovate status.

So we countered, and briefed in the very same talented artist that created their 2021 artwork, Jordan Ardler to go further in her creative exploration. Jordan is a member of the La Perouse Aboriginal community and she identifies with the Bidjigal Clan group

 

Jordan Ardler, Innovate 2024

The artwork

“INNOVATE” by Jordan Ardler, Acrylic on Canvas

Innovate is a symbolic and meaningful interpretation of the many points of connection and collaboration WPP nurtures. Always being open to progress, acknowledgement of the journey taken and to come and the importance of our connected partnerships with our people, the planet, our clients and communities.

The ever changing flow of colour follows two journey stories. The first, through the ocean waters of the Pacific, Indian and Great Southern Oceans, supporting the connection between our Australian and Aotearoa New Zealand bases. The second, a representation of the day and night skies, connecting us from above.

The moon is represented top right, in the dark red section. Jordan’s interpretation is that it doesn’t matter where you are, you can look up and see the moon, which connects us all. The centre circle in a similar style, represents the sun, giving life and light from above.

There are two circle motifs, edged by four people (U-shape) each representing Australia and Aotearoa New Zealand. There are many connections between these symbols, including the white lines with dots at regular intervals. This line design describes the aircraft flight path.

WPP Innovate RAP 2024-2026

The outcome

WPP’s Innovate Reconciliation Plan 2024-2026 is an important document that will influence over 2500 employees in Australia and New Zealand to continue with their journey, and to strive towards ambitious goals:

  1. For our PEOPLE to learn First Nations’ cultural practices of respect, relationships and wellbeing.

  2. To use creativity to play our part in realising a more sustainable future for the PLANET and in turn, Country.

  3. For our work with CLIENTS to better reflect the stories and experiences of underrepresented voices and support their efforts to amplify informed messaging.

  4. For our COMMUNITIES to work in partnership with First Nations communities for more prosperous outcomes.

Global creative transformation company WPP approached 33 Creative to assist with producing their reconciliation action plan (RAP). Our role was to project manage the process, including engaging a First Nations artist for the project as well as design the RAP booklet ahead of its roll out.

In addition to project management, our biggest value-add as an Aboriginal agency, was in our knowledge sharing and facilitating guidance that helped WPP shape and appropriately communicate and commit to their reconciliation plan through engaging, informative, and accountability-led collateral.

Jordan Ardler, Innovate 2024 WPP Innovate RAP 2024-2026

The artwork

“INNOVATE” by Jordan Ardler, Acrylic on Canvas

Innovate is a symbolic and meaningful interpretation of the many points of connection and collaboration WPP nurtures. Always being open to progress, acknowledgement of the journey taken and to come and the importance of our connected partnerships with our people, the planet, our clients and communities.

The ever changing flow of colour follows two journey stories. The first, through the ocean waters of the Pacific, Indian and Great Southern Oceans, supporting the connection between our Australian and Aotearoa New Zealand bases. The second, a representation of the day and night skies, connecting us from above.

The moon is represented top right, in the dark red section. Jordan’s interpretation is that it doesn’t matter where you are, you can look up and see the moon, which connects us all. The centre circle in a similar style, represents the sun, giving life and light from above.

There are two circle motifs, edged by four people (U-shape) each representing Australia and Aotearoa New Zealand. There are many connections between these symbols, including the white lines with dots at regular intervals. This line design describes the aircraft flight path.

The brief

Foxtel Group approached 33 Creative to work on the development and design of their sixth Reconciliation Action Plan (RAP), titled ‘Innovate’, which was successfully implemented for the period of July 2021 – June 2023.

A significant part of the project brief saw 33 Creative engage a First Nations artist to create a bespoke artwork that would reflect the continuance of Foxtel’s RAP journey, as well as align with the organisation’s brand colours.

The process of developing and designing Foxtel Group’s RAP was extensive and involved end-to-end project management, onboarding and workshopping, a thorough development of the artist’s brief, engaging potential artists, and assisting with the print process which was contracted to an Indigenous print organisation upon 33 Creative’s recommendation.

The artwork

33 Creative commissioned artist, Josh Sly, a Biripi, Worimi, Wiradjuri man, to create an original artwork that tells the story of the Foxtel Group, including the group’s brands: Foxtel, Kayo, Binge, Fox Sport and Fox Media, as they all come together and unite on the RAP journey.

The artwork was received warmly and embraced by the organisation. Additionally, it is being used in broadcast acknowledgments, reaching a wide audience of up to 4 million Australians each day.

‘Walking Together’, 2022 (Acrylic on Canvas)

Josh tells the story of the artwork in his own words:

“Walking Together highlights the Foxtel Group’s commitment to walk alongside Aboriginal and Torres Strait Islander peoples for reconciliation. The concentric circle in the middle with the ‘U’ shapes surrounding it, is a traditional symbol representing a campsite, meeting place, sacred site or community. For this artwork, the meeting place is representative of the Foxtel Group. The chosen colours connect with our businesses: Foxtel, Kayo, BINGE, Fox Sports and Foxtel Media. The significance of a circle is that everyone is welcome, everyone has a place, and everyone is treated equally. The handprints symbolise teamwork, working hand in hand, and also individuality as no one’s handprint is the same. The footprints are a reminder of the journey and commitment of walking together in the hope of true reconciliation. The four orange patterns and lines in the background symbolise the flow of energy and connection – our connection to each other, connection to experience and our connection to mother earth.”

– Josh Sly

The RAP team at Foxtel engaged with the project and process wholeheartedly, trusting the team at 33 Creative to deliver a memorable project with storytelling at the heart of the creative process as well as the RAP’s design outcome.

The RAP was printed using PEFC accredited stock and distributed to all of Foxtel’s employees home addresses, reflecting the group’s integrative approach in committing to its objectives.