Tag: First Nations

Waru – NITV Staff celebrate 12 years of NITV

33 Creative were engaged to deliver Waru (meaning ‘Fire’), a two day end of year gathering, for NITV staff.

The brief was to elevate the gathering from previous internal delivery in SBS studios for past years, and add value to the staff experience so that is was a collaborative and meaningful two days.

NITV Staff gather at Bangarra

33 Creative proposed and organised On Country experiences with Gujaga Foundation at La Perouse on day 1. Activities included: Cultural workshops, team planning, Smoking Ceremony, Welcome to Country, team awards, and yarning circles. 33 Creative managed the venue, external suppliers including furniture and catering as well as advised on A requirements, branding and show run.

For Day 2, 33 Creative engaged Bangarra as the venue and worked closely with them, catering, AV and other suppliers to deliver a seamless presentation of panels, keynotes, Q & A’s and digital presentations.

NITV staff enjoy a Keynote presentation at Bangarra

33 Creative developed a special surprise performance from First Nations drag queen, Ms Josie. Writing and delivering the “12 years of NITV” to celebrate 12 years since NITV launch on free to air across the nation. The performance was timed to hit at 12pm on the 12th of Dec 12 years from the launch.

To close off the two days a reception event enabled the staff to mingle and reflect on the gathering framed by the harbour view.

Thank you to the amazing First Nations suppliers that contributed to the successful event.

First Nations drag queen, Ms Josie

We look forward to continuing to support NITV into 2025.

The brief

Founded by Adam Goodes and Michael O’Loughlin, GO Foundation established a scholarships program for First Nations students and provides access, opportunity and cultural support for students to ensure their journey through school is as rich and rewarding as possible.

GO Foundation engaged us to facilitate an online workshop and develop a communication strategy to support their new business strategy and partnerships model and refine their communication priorities.

Our role in this project saw us conduct a strategy workshop session with key members from GO Foundation and the 33 Creative team. We undertook a review of their existing communications activities, key priorities, and pain points across the organisation. This included a full audit of current social media channels and content.

GoFoundation

The impact

We developed a communications strategy to align with the strategic plan that focused on three key areas to guide and prioritise activity and showcase the unique offering through GO Foundation. This included recommendations on language, communication channels, and partnerships focussed on maximising success and impact.

It stepped out key activities against each communication objective and also further segmented GO’s target audience into primary and secondary audiences.

The strategy developed will be used to help guide future communication which is in its initial stage of rollout.