IAG RAP Launch
The Brief
IAG held an event celebrating the launch of its stretch Reconciliation Action Plan. The event was held at the National Centre of Indigenous Excellence, with approximately 60 people in attendance and 150 people watching the event’s livestream.
33 Creative was engaged in producing the event’s audio visual component, filming the livestream, and creating a video highlight reel of the event.
The Approach
To capture the significance of IAG’s RAP, a video was created showcasing the event’s highlights and interviewing attendees on the importance of reconciliation and their hopes for what the Reconciliation Action Plan will achieve.
We collaborated with DPLR in the filming of the panel discussion, which was livestreamed to approximately 150 people.
Following the panel discussion, the attendees participated in cultural activity workshops, which included painting, weaving and a presentation on tools and artefacts.
The video was released on July 1st in tandem with the launch of IAG’s Stretch Reconciliation Action Plan.
Special thanks to IAG for having us be a part of this momentous occasion and to DPLR for your collaboration and hard work.