Tag: video production team

The brief

Take Blaktion is a sexual health campaign to enhance screening and testing within the community, a partnership between NSW Health and Aboriginal Health and Medical Research Council of NSW.

The campaign utilises community ambassadors in a series of comedic skits to destigmatise and enhance engagement on various sexual health topics. Content is short and playful, engaging users on social media, enhanced through paid placement and boosted content.

The approach

33 Creative have led the content development across the campaign since 2019, updating the creative annually to ensure videos are fresh and evolving for the audience.

We undertake script workshops with all ambassadors to ensure the content is a collaborative creative approach and brings together some of the best black comedy minds!

Partnering with comedy partners enables the content to be fun and vibrant and engaging in a really authentic way.

Key ambassadors that have participated in the campaign include:

  • Andy Saunders
  • Megan Wilding
  • Carly Wallace
  • Steven Oliver
  • Dale Woodbridge
  • Bjorn Stewart
  • Dalara Williams
  • Sean Choolburra
  • Tom Forrest (Outback Tom)
  • Jay Wymarra
  • Tuuli Narkle

The impact

We are proud to be working in partnership with the community to enhance awareness of sexually transmitted diseases and pleased to see the digital engagement continue to grow.

Meet Take Blaktion ambassador Tom Forrest! He wants to take the shame out of STI testing for young mob. See his video on Youtube here.

Meet Take Blaktion ambassador Tom Forrest! He wants to take the shame out of STI testing for young mob

Gandangara Local Aboriginal Land Council

In 2022 and 2023, we were commissioned by Gandangara Local Aboriginal Land Council to produce a video that promoted the holistic benefits of Yarning Circles.

Gandangara honours the Yarning Circle as a culturally safe practice with wide-ranging benefits for all peoples and organisations.

We shot the video over two days across three locations in Western Sydney. The voice over was recorded in a studio in Surry Hills, Sydney.

Our production team were centrally involved in all aspects of the project, including concept development, logistics, shoot and edit.

The Coalition of Peaks video series

In 2022 and 2023, 33 Creative partnered with the Coalition of Peaks to produce a series of videos that communicate different aspects related to the work the Coalition of Peaks has been doing with Australian governments to close the health and education gaps that exist between Indigenous and non-Indigenous Australians.

The Coalition of Peaks are made up of over 80 Aboriginal and Torres Strait Islander community-controlled peak and member organisations across Australia who came together as an act of self-determination to work together with Australian governments on Closing the Gap.

Our team filmed several interviews with Coalition of Peaks members at two gatherings held in Melbourne and Sydney, and were centrally involved in the strategy, planning and coordination of the video series.

The brief

33 Creative were engaged by the Department of Social Services to support the development and implementation of the Care and Support Workforce campaign for Aboriginal and Torres Strait Islander audiences.

The campaign aims to raise awareness of the employment opportunities in the care and support sector – specifically aged care, disability support and veterans’ care – among Aboriginal and Torres Strait Islander audiences.

Care Workforce social tiles

The campaign

In developing the campaign, we commissioned an artwork by artist and person with  disability, Wayne Connelly of Yarrabah, ‘One People, One Fire’.

The creative approach featured a series of community-based care and support workers and the people they support, who shared their unique experiences as part of the sector to motivate others to join the workforce. We highlighted positive stories of working in the sector, showcasing the benefits to both support workers and the people they support. The creative featured Aboriginal aged care worker Julie and aged care recipient Joyce, and Aboriginal disability support worker Clinton, who provides in-home support to Denise.

We produced a range of advertising executions supported by relevant and culturally appropriate materials and resources, including video and written case studies and social media graphics.

We also developed a range of information materials and resources to promote the care and support sector such as factsheets, posters and a stakeholder toolkit, which we activated through engagement with stakeholders such as employment and student networks.

The outcome

We worked with community-based and national organisations to distribute the resources across Australia, generating grassroots engagement and action.

We are proud of the campaign and would especially like to thank our campaign supporters who shared their stories to drive positive change.

The brief

Take Blaktion is a sexual health campaign to enhance screening and testing within the community, a partnership between NSW Health and Aboriginal Health and Medical Research Council of NSW.

The campaign utilises community ambassadors in a series of comedic skits to destigmatise and enhance engagement on various sexual health topics. Content is short and playful, engaging users on social media, enhanced through paid placement and boosted content.

The brief

Take Blaktion is a sexual health campaign to enhance screening and testing within the community, a partnership between NSW Health and Aboriginal Health and Medical Research Council of NSW.

The campaign utilises community ambassadors in a series of comedic skits to destigmatise and enhance engagement on various sexual health topics. Content is short and playful, engaging users on social media, enhanced through paid placement and boosted content.

The approach

33 Creative have led the content development across the campaign since 2019, updating the creative annually to ensure videos are fresh and evolving for the audience.

We undertake script workshops with all ambassadors to ensure the content is a collaborative creative approach and brings together some of the best black comedy minds!

Partnering with comedy partners enables the content to be fun and vibrant and engaging in a really authentic way.

Key ambassadors that have participated in the campaign include:

  • Andy Saunders
  • Megan Wilding
  • Carly Wallace
  • Steven Oliver
  • Dale Woodbridge
  • Bjorn Stewart
  • Dalara Williams
  • Sean Choolburra
  • Tom Forrest (Outback Tom)
  • Jay Wymarra
  • Tuuli Narkle
Isaiah Meet Take Blaktion ambassador Tom Forrest! He wants to take the shame out of STI testing for young mob Just Reinvest

Client Testimonial

“The team at 33 Creative brought their expert guidance and enthusiastic engagement right from the initial planning stages of our filming project. Their creative expertise made the filming process seamless and ensured the final products were of the highest quality. The team at 33 Creative were incredibly responsive and flexible in meeting our needs, especially given the uncertainty of a changing COVID landscape. From the outset of strategic planning through to the delivery of the final videos, everyone was impressed by the team’s enthusiasm and hands-on approach. The final products exceeded our expectations, and we are incredibly grateful to them for turning our ideas into compelling communication pieces.”

Yours sincerely, on behalf of the team at Just Reinvest NSW.

Just Reinvest Just Reinvest