Tag: strategy

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

The approach

To kick off the project, we undertook a desktop review of the materials, prior to undertaking a series of community consultations to hear firsthand how community members were engaging with existing cancer screening, prevention and diagnosis information, what gaps exist, and how to enhance information to best meet community needs.

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

Sharing language and culture with Gujaga Foundation

Established in 2019, the Gujaga Foundation is the peak organisation leading Dharawal language, cultural and research activities, led by and for the La Perouse Aboriginal community.

As a social enterprise, the community run organisation provides fee for service activities that support free language programs and cultural activities to be delivered back into the community, revitalising and preserving Dharawal language for future generations.

Gujaga Foundation logo

33 Creative were delighted to work with the Gujaga team to develop an overarching communications strategy to promote the work of the foundation in leading language, culture and research, build community engagement and support long term, meaningful relationships with its partners.

The final delivery of the strategy has been completed, to support internal teams in rollout.

To find out more about Gujaga visit www.gujaga.org.au or follow on Instagram for #dharawal language words and updates!

The Coalition of Peaks video series

In 2022 and 2023, 33 Creative partnered with the Coalition of Peaks to produce a series of videos that communicate different aspects related to the work the Coalition of Peaks has been doing with Australian governments to close the health and education gaps that exist between Indigenous and non-Indigenous Australians.

The Coalition of Peaks are made up of over 80 Aboriginal and Torres Strait Islander community-controlled peak and member organisations across Australia who came together as an act of self-determination to work together with Australian governments on Closing the Gap.

Our team filmed several interviews with Coalition of Peaks members at two gatherings held in Melbourne and Sydney, and were centrally involved in the strategy, planning and coordination of the video series.

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