Tag: Moree

The brief

33 Creative have been working with Aboriginal Employment Strategy since our inception! We were delighted to be approached to help support the AES in developing their 25th anniversary strategy and supporting brand activation – We Deadly Together.

Statement of Impact

Creative approach

We wanted to create a yearlong celebration of events and activities, that tell the story of the AES, it’s people and community.

The program commenced in Moree, regional NSW in 1997, to address high unemployment of youth in the region. 25 years later, AES is now the longest running Aboriginal employment service, with a national reach and more than 13 regional offices.

The creative approach was designed to celebrate community and the people that have been a part of the AES journey over the last 25 years. We want to celebrate the strength, resilience and determination that helps AES deliver its vision – a career opportunity for every Indigenous Australian.

AES 25th Birthday Social Tiles

The impact

We developed a fun celebratory brand ‘We Deadly Together’ to support the AES collateral and activities throughout 2022 and rolling out the communications strategy for the year, including a partnership with the NRL Indigenous All Stars, establishment of a newsletter and social media calendar and a promoting success stories in the community.

We also worked with the AES team to share their story of impact to grow their reach and partners as part of the long-term growth of the organisation.

We wish the AES all the best in their next 25 years!

AES Banner

The brief

Just Reinvest NSW (JRNSW) is an organisation that supports Aboriginal communities to explore and establish justice reinvestment initiatives. Justice reinvestment is a way of working that is led by the community, informed by data, and builds strategies to address issues at a local level. The aim is to redirect funding away from prisons and into communities that have high rates of contact with the criminal justice system.

33 Creative was engaged by JRNSW to produce two videos that would inform community members as well as Government and other potential supporters about the justice reinvestment process and the work JRNSW is currently doing in partnership with several Aboriginal communities across New South Wales.

The approach

Our video production team worked closely with JRNSW to develop the creative approach for the videos, helping to coordinate talent, locations, interview questions and all logistical aspects of the production.

The videos were filmed across multiple locations in the New South Wales communities of Moree and Mt Druitt, involving several speakers from each community.

“This was a wonderful project to be a part of. From a production point of view, the Moree youth event and river gathering provided great opportunities to acquire interesting b-roll. We wanted powerful portrait shots of local community members to be a feature of the videos. Our team consisted of a single videographer supported by two production assistants. By opting for a lightweight camera and lighting setup, we were able to adapt, on the run, to various interview locations where prior location scouting wasn’t always possible. The closer proximity of the Mt Druitt shoot allowed us to bring some additional lighting equipment that made it possible to transform the look of a small and challenging room within a local community centre for several key interviews.”

33 Creative Video Production Director, Jake Keane

Isaiah Just Reinvest

Client Testimonial

“The team at 33 Creative brought their expert guidance and enthusiastic engagement right from the initial planning stages of our filming project. Their creative expertise made the filming process seamless and ensured the final products were of the highest quality. The team at 33 Creative were incredibly responsive and flexible in meeting our needs, especially given the uncertainty of a changing COVID landscape. From the outset of strategic planning through to the delivery of the final videos, everyone was impressed by the team’s enthusiasm and hands-on approach. The final products exceeded our expectations, and we are incredibly grateful to them for turning our ideas into compelling communication pieces.”

Yours sincerely, on behalf of the team at Just Reinvest NSW.

Just Reinvest Just Reinvest