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The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

Cancer Australia Website

The approach

To kick off the project, we undertook a desktop review of the materials, prior to undertaking a series of community consultations to hear firsthand how community members were engaging with existing cancer screening, prevention and diagnosis information, what gaps exist, and how to enhance information to best meet community needs.

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

Social assets for Online Safety campaign

Creative approach

Utilising the overarching brand creative ‘We’ve Got Your Back’ developed by TBWA, we introduced two community spokespeople as part of the campaign to feature across the videos and materials.

Proud Yankunyjatjara and Wirangu woman Shelley Ware, and Yolgnu woman Leila Gurruwiwi, featured in video materials to simplify the messaging, build trust and ensure the content was relatable to community.

We developed and designed community resources to work in conjunction with the campaign’s paid advertising, that detail information on the new laws and where to access them for First Nations audiences.

We also developed printed resources for nation-wide community stakeholders, including public libraries and key touch points such as Aboriginal Medical Services and community groups, to enhance accessibility for people who may not have easy access to digital channels.

Community booklet for Online Safety campaign

The impact

The creative was seen as engaging and topical for the community, with online safety seen as a priority issue across generations.

Feedback on the campaign among First Nations stakeholder groups was highly positive, with eNewsletter content exceeding benchmarks in open rates, click-throughs and website traffic.

Campaign evaluation found recognition and recall of the campaign materials to be highest among Aboriginal and Torres Strait Islander audiences, demonstrating the effectiveness of the campaign approach in appealing to the community.

The eSafety website provides ongoing advice and support to protect communities from serious online abuse.

Posters for Online Safety campaign

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

Community booklet for Online Safety campaign

The impact

The creative was seen as engaging and topical for the community, with online safety seen as a priority issue across generations.

Feedback on the campaign among First Nations stakeholder groups was highly positive, with eNewsletter content exceeding benchmarks in open rates, click-throughs and website traffic.

Campaign evaluation found recognition and recall of the campaign materials to be highest among Aboriginal and Torres Strait Islander audiences, demonstrating the effectiveness of the campaign approach in appealing to the community.

The eSafety website provides ongoing advice and support to protect communities from serious online abuse.

Stay Healthy and Strong, National Bowel Cancer Campaign ambassador, Waanyi, Gangalidda and Erub man, Trevor Tim. Stay Healthy and Strong, National Bowel Cancer Campaign assets

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

A new instructional video was also developed to support health professionals in face-to-face engagement with community groups. This responded to community feedback that understanding how the kits work resulted in a stronger likeliness to complete the screening test, by breaking down fear of the unknown.

All content is also available via the National Bowel Cancer Screening channel on IndigiTube, hosted by First Nations Media Australia.

Artwork graphics and icons featured through the campaign are by Ngarrindjeri man Jordan Lovegrove.

Stay Healthy and Strong, National Bowel Cancer Campaign ambassador, Gamilaraay woman, Aunty Lucy Allan.

The impact

Early results from the campaign show the strengths-based approach is driving positive change, and momentum within the community is growing.

In 2022:

  • 1 in 4 people reported campaign recall
  • 1 in 3 people reported discussing the campaign with others

So far in 2023, we have achieved:

  • 92% increase in website visits from 2022-2023
  • 95% increase in resource downloads from 2022-2023
  • NITV program integration with Over the Black Dot reached 167,231 with more than 385,340 impressions

Future campaigns aim to build on this foundation work and further encourage conversations around bowel cancer screening, using a strengths based positive approach.

We’d like to thank our campaign talent and spokespeople, for sharing their personal experiences to break down stigma and encourage others in the community to stay healthy and strong.

  • Dr Joel Wenitong (Gubbi Gubbi)
  • John Paul Janke (Wuthathi, Meriam)
  • Trevor Tim (Waanya, Gangalidda, Erub)
  • Simone Jordan (Wiradjuri)
  • Aunty Lucy Allan (Gamilaraay)
  • Renee Bani (Kaanju and Wagadagam)
  • Russell Jeffrey (Woolwanga)
  • Jill Gallagher (Gunditjmarra)
  • Uncle Moogy (Ngarrindjeri Aboriginal Elder)

We were pleased this campaign was recognised with the First Nations Media Australia Award for Best 2023 Campaign. It was also shortlisted in the 2023 B&T Awards for Best Regional Media Campaign!

Join the 33 Creative Team

First Nations Communications Strategist/Account Manager

About Us

33 Creative is a proudly First Nations owned media, communications and events agency that works to change the hearts and minds, and empower communities, through storytelling and effective communications.

We are seeking a First Nations Communications Strategist/Account Manager to join our team. We are highly values driven; Empathy, Collaboration, Integrity, Balance, Positivity and Fun guide all that we do.

We are a national, full services digital creative agency that supports our clients from strategy, content development including videography and photography, graphic design, animation, illustrations, community engagement and events.

Our head office is based on Gadigal Country in Sydney, with team members also working from Canberra, Brisbane, Cowra and the Central Coast. We work with a range of clients that share our values across government, non-government, non-profit and for purpose, private/philanthropic industries.

 

About the role

Partnering across the agency, you will work on a number of projects and campaigns, including but not limited to national campaigns for government and non-government clients and local community led communications projects.

We are looking for a highly motivated communications professional that likes to be busy and work independently as part of a small but agile fast paced creative team. The role is diverse in its nature, with no one day expected to be the same. We strive to go above and beyond to meet our client’s needs, and importantly, make a measurable difference through effective and engaging communications activities.

Some of the things you will be doing in this role include:

  • Developing integrated communications strategies for our clients, including digital and social media strategy, focused on supporting First Nations communities. We are looking for new and innovative ways to solve complex communications challenges in consultation with the broader team.
  • Project management of communications campaigns including, development and implementation of advertising and public relations campaigns including copywriting of materials, input into creative executions, facilitation with the creative team to develop resources that fit the campaign objectives and dispatch and implementation of materials
  • Build strong relationships both internally with our team, as well as externally with our clients and broader First Nations and media sectors – collaborating and supporting each other in order to achieve successful project and community outcomes
  • Facilitate community input by leading consultation sessions and workshops to ensure community input is at the forefront of our ideas
  • Developing engaging content informed by community needs including but not limited to content printed materials (posters, flyers, brochures), website and social media content, eNewsletters and editorial articles, media releases and radio, animation or video scripts
  • Creating innovative public relations ideas, that support client and community success and foster connection and positivity
  • Guide new business pitches by participating in the research, writing and delivery of new business proposals
  • Engage in our creative projects, all ideas are welcome, you will be part of supporting 33 Creative projects such as The Real podcasts and vodcasts and new ventures.
Requirements
  • This is a First Nations identified position
  • At least 5 years’ experience working in a strategic communications role
  • A tertiary qualification in communications, public relations or related field desirable
  • Government experience desirable
  • Ability to conduct qualitative research and stakeholder engagement processes
  • Ability to develop and moderate client and agency workshops
  • Project and client management skills
  • Ability to build strong client relationships
  • Strong verbal, written and visual communication skills
  • Strong presentation deck development skills
  • Personal interest First Nations affairs

 

Don’t worry if you don’t tick every requirement on this list – we would still like to hear from you. We are a supportive work environment and are willing to grow with a talented and motivated individual who wants to learn, grow and has a ‘can do’ attitude. We’re looking for someone who shares our 33 values and will fit with our wonderful 33 family.

To apply, please submit a cover letter, your resume and links to work you have produced to info@33creative.com.au

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

The Hon Linda Burney MP
Minister for Indigenous Australians, the Hon Linda Burney MP addressed the delegates on the first morning of the summit.
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The impact

The creative was seen as engaging and topical for the community, with online safety seen as a priority issue across generations.

Feedback on the campaign among First Nations stakeholder groups was highly positive, with eNewsletter content exceeding benchmarks in open rates, click-throughs and website traffic.

Campaign evaluation found recognition and recall of the campaign materials to be highest among Aboriginal and Torres Strait Islander audiences, demonstrating the effectiveness of the campaign approach in appealing to the community.

The eSafety website provides ongoing advice and support to protect communities from serious online abuse.

Community booklet for Online Safety campaign

Creative approach

Utilising the overarching brand creative ‘We’ve Got Your Back’ developed by TBWA, we introduced two community spokespeople as part of the campaign to feature across the videos and materials.

Proud Yankunyjatjara and Wirangu woman Shelley Ware, and Yolgnu woman Leila Gurruwiwi, featured in video materials to simplify the messaging, build trust and ensure the content was relatable to community.

We developed and designed community resources to work in conjunction with the campaign’s paid advertising, that detail information on the new laws and where to access them for First Nations audiences.

We also developed printed resources for nation-wide community stakeholders, including public libraries and key touch points such as Aboriginal Medical Services and community groups, to enhance accessibility for people who may not have easy access to digital channels.

Stay Healthy and Strong, National Bowel Cancer Campaign ambassador, Gamilaraay woman, Aunty Lucy Allan.

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

33creative 33creative 33creative 33creative 33creative

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

Community booklet for Online Safety campaign

The impact

The creative was seen as engaging and topical for the community, with online safety seen as a priority issue across generations.

Feedback on the campaign among First Nations stakeholder groups was highly positive, with eNewsletter content exceeding benchmarks in open rates, click-throughs and website traffic.

Campaign evaluation found recognition and recall of the campaign materials to be highest among Aboriginal and Torres Strait Islander audiences, demonstrating the effectiveness of the campaign approach in appealing to the community.

The eSafety website provides ongoing advice and support to protect communities from serious online abuse.

The concerts next performances were from Jessie Lloyd and Dr Shellie Morris AO for a nod to the past. We then honoured those who have passed with Radical Son and Yuwaya Wilma Lu Danz Company. The concerts final performances facilitated by Culture is Life, looked toward the future with musical performances from Madi Colville-Walker and Kiwat both . Interspersed throughout the concert were speeches from the Healing Foundation Chair, Steve Larkin, the Hon Linda Burney MP, the Hon Senator Patrick Dodson, Aunty Pat Turner and Ian Hamm from the Healing Foundation Stolen Generations Reference Group and members of the Youth Reference Group, Blake Tatafu and Ellen Karimanovic.

The Event also included a gathering space and culturally safe spaces.

All images supplied by Healing Foundation.

Smoking Ceremony Welcome to Country Paul House and Aunty Matilda House-Williams Muggera at Counting Actions Not Anniversaries Counting Actions Not Anniversaries Counting Actions Not Anniversaries

The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

The show

The 2022 National NAIDOC theme ‘Get up! Stand Up! Show Up!’ provided a powerful and thought-provoking backdrop to the production of the pinnacle event.

Hosted by Steven Oliver and Shelley Ware, the evening commenced with a warm Welcome to Country from Aunty Joy Murphy-Wandin including a call to country from Chenille Chandler, a smoking ceremony and a performance by the Djirri Djirri Dance Group.

33creative 33creative 33creative

Creative approach

Utilising the overarching brand creative ‘We’ve Got Your Back’ developed by TBWA, we introduced two community spokespeople as part of the campaign to feature across the videos and materials.

Proud Yankunyjatjara and Wirangu woman Shelley Ware, and Yolgnu woman Leila Gurruwiwi, featured in video materials to simplify the messaging, build trust and ensure the content was relatable to community.

We developed and designed community resources to work in conjunction with the campaign’s paid advertising, that detail information on the new laws and where to access them for First Nations audiences.

We also developed printed resources for nation-wide community stakeholders, including public libraries and key touch points such as Aboriginal Medical Services and community groups, to enhance accessibility for people who may not have easy access to digital channels.

Community booklet for Online Safety campaign

The impact

The creative was seen as engaging and topical for the community, with online safety seen as a priority issue across generations.

Feedback on the campaign among First Nations stakeholder groups was highly positive, with eNewsletter content exceeding benchmarks in open rates, click-throughs and website traffic.

Campaign evaluation found recognition and recall of the campaign materials to be highest among Aboriginal and Torres Strait Islander audiences, demonstrating the effectiveness of the campaign approach in appealing to the community.

The eSafety website provides ongoing advice and support to protect communities from serious online abuse.

33creative 33creative 33creative 33creative 33creative

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.

2022 Naarm NAIDOC Awards acknowledged at Australian Event Awards

33 Creative were awarded the Victorian State Award for Best Cultural, Arts or Music Event at the Australian Event Awards and Symposium held on Darug Country on Wednesday 13 September, for the 2022 National NAIDOC Awards.

Production Team 2022 National NAIDOC Awards, Naarm

Accepting the award on behalf of the 33 Creative team, Director and Co-Founder Georgia Cordukes said the award was an honour for all of the stakeholders involved in bringing the event to life.

“We want to extend a big thank you to the Victorian NAIDOC Committee for allowing us to host the event on your Country. We also want to thank the National NAIDOC Committee, the National Indigenous Australians Agency, NITV and all the First Nations suppliers we engaged to put on the event for their collaborative spirit. Together, we created something extraordinary,” said Georgia.

Wiradjuri woman, Director and co-Founder Mayrah Sonter said the event was a labour of love, that brought the importance of culture and Blak excellence to the national and international stage.

“NAIDOC week is a highlight of our year. It is our time to celebrate our mob and our achievements and importantly, reconnected after a period of isolation during COVID-19 lockdowns. To have that celebration in Naarm, was really special,” said Mayrah.

“The National NAIDOC Awards isn’t just an event. It’s a celebration. It’s a testament to the power of collaboration, and we at 33 Creative are truly honoured to have been part of this journey.”

Full details of the event, including First Nations designers and suppliers engaged visit our project feature online.

John Paul Janke urges mob to screen regularly for bowel cancer

After turning 50, Wuthathi and Meriam man from Far North Queensland, John Paul Janke, did his first bowel cancer screening test using the free mailing kit sent to his home.

Having completed the test a couple of times since then, he is encouraging all mob over 50 to complete the simple screening test that can save your life.

“As Aboriginal and Torres Strait Islander peoples, we need to have important conversations about our health,” says John Paul.

John Paul Janke urges mob to screen regularly for bowel cancer

“Bowel screening is something that is simple, free and easy to do. We need to encourage our brothers and sisters to participate, there’s absolutely no shame in looking after your health and wellbeing.”

Bowel cancer is one of the most common cancers affecting Aboriginal and Torres Strait Islander people but with regular screening and if found early, nearly all bowel cancers can be successfully treated.

“There is no shame in doing the test and looking after yourself and your family,” says John Paul in the podcast. As a father of four boys, his health is an important part of being there for his family.

“As a Dad I want to be around for my family for years to come, to see my boys grow up and become young men. The test is simple, free and easy, and the outcome is huge – it can save your life,” says John Paul.

John Paul encourages people to have a yarn with their health professional if they have any concerns about bowel cancer screening and how to do the screening test.

“There is no time like the present. If you’re 50 or over, have a yarn to your local AMS or healthcare provider about doing the test, get on top of it early,” says John Paul.

All Australian’s aged 50-74 will receive the self-screening kit in the mail every two years. Replacement kits can be ordered through GPs or health clinics, or by calling the National Cancer Screening Register on 1800 627 701.

“There is no shame you mob – screen for bowel cancer today, you won’t regret it,” says John Paul.

John Paul Janke is host of NITV’s flagship program The Point, Presenter of ABC Radio Canberra and also contributes occasionally to The Project on Network Ten.

For more information about the benefits of bowel cancer screening visit www.indigenousbowelscreen.com.au.

John Paul Janke urges mob to screen regularly for bowel cancer

After turning 50, Wuthathi and Meriam man from Far North Queensland, John Paul Janke, did his first bowel cancer screening test using the free mailing kit sent to his home.

Having completed the test a couple of times since then, he is encouraging all mob over 50 to complete the simple screening test that can save your life.

“As Aboriginal and Torres Strait Islander peoples, we need to have important conversations about our health,” says John Paul.

John Paul Janke urges mob to screen regularly for bowel cancer

“Bowel screening is something that is simple, free and easy to do. We need to encourage our brothers and sisters to participate, there’s absolutely no shame in looking after your health and wellbeing.”

Bowel cancer is one of the most common cancers affecting Aboriginal and Torres Strait Islander people but with regular screening and if found early, nearly all bowel cancers can be successfully treated.

“There is no shame in doing the test and looking after yourself and your family,” says John Paul in the podcast. As a father of four boys, his health is an important part of being there for his family.

“As a Dad I want to be around for my family for years to come, to see my boys grow up and become young men. The test is simple, free and easy, and the outcome is huge – it can save your life,” says John Paul.

John Paul encourages people to have a yarn with their health professional if they have any concerns about bowel cancer screening and how to do the screening test.

“There is no time like the present. If you’re 50 or over, have a yarn to your local AMS or healthcare provider about doing the test, get on top of it early,” says John Paul.

All Australian’s aged 50-74 will receive the self-screening kit in the mail every two years. Replacement kits can be ordered through GPs or health clinics, or by calling the National Cancer Screening Register on 1800 627 701.

“There is no shame you mob – screen for bowel cancer today, you won’t regret it,” says John Paul.

John Paul Janke is host of NITV’s flagship program The Point, Presenter of ABC Radio Canberra and also contributes occasionally to The Project on Network Ten.

For more information about the benefits of bowel cancer screening visit www.indigenousbowelscreen.com.au.

“With this knowledge and experience, I can travel anywhere in Australia and get a job. It doesn’t matter if you’re my age or just starting out in the workforce, this job can take you places. I love that.

“It’s a great option for people who want to travel,” said Herman.

Herman believes that the sector could definitely benefit from more Aboriginal and Torres Strait Islander people joining the aged care workforce.

“Here, in Broome, we have Aboriginal and Torres Strait Islander people in care. It’s good to know they are in a safe place and getting the care they need.

“I would encourage people of any age to give this job a go. You will be supported every step of the way with training, mentoring and buddy shifts at first to get used to the role. There are three or four different shifts in most (workplaces) so the hours can be very flexible.

“Once you’ve got some experience, you have so many job opportunities wherever you want to go right across the country.

“I’ve been here for 12 years now. It must be good,” said Herman.

One of the reasons people work in aged care is the benefits it brings to both the residents and themselves. For Herman, he loves the connection and sense of mutual trust he has with the older people in his care.

“When you have a genuine connection with an older person they know, even if their eyesight or hearing is low, you come to them with an honest and open heart and they are happy to trust their care to you. That’s enormously rewarding and something that is missing from so many other jobs.”

For more information about how 33 Creative were engaged to support the development and implementation of the Care and Support Workforce campaign view our project overview here.
Hear from Herman on IndigiTube.
See more stories from the care and support sector or visit careandsupportjobs.gov.au for a life changing life and rewarding career.