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Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

As head of events at the Deadly Vibe Group, Mayrah event-managed the Deadly Awards, the National Indigenous Vibe 3on3 Basketball and Hip Hop Challenge in communities across Australia, and the national Vibe Alive festivals.

Mayrah is the current Chair of the National Aboriginal and Islander Skills Development Association (NAISDA), is a member of the NSW Aboriginal Housing Office (AHO)Board, the National Indigenous Culinary Institute and a member of the Commonwealth Bank’s Indigenous Advisory Committee.

Away from work, Mayrah has been a long time calisthenics coach, travelling nationally to attend competitions with her girls.
When some well deserved downtime calls, you’ll likely find Mayrah hanging out with hubby Matt, meticulously planning some other aspect of her life, or sunning by the beach with a book in hand and her weekly planner never far from reach.

Mayrah wins the 33 Creative awards for most frequent flyer miles clocked in any given year as well best motivational quote finder.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

As Co-Director, Georgia makes sure we are all happy and healthy and living our values every day, keeping a good balance of work to keep us engaged and inspired, and making sure our clients are happy and their needs are being met. Georgia says she loves working with creative, fun, and compassionate people doing work that makes a difference.

Georgia brings plenty of compassion and creative energy, an inspiring work ethic, professionalism, and personal pride to her work in delivering successful products and campaigns for clients and positive outcomes for community.

She’s also the person you go to if you’re looking for a good zumba class, some yoga tips (we swear she must be double jointed) or a critical review of the latest binge-worthy Netflix/Stan drama series.   

When she’s not kicking goals at 33 HQ, Georgia is enjoying life at home with photographer hubby Andrew, teenage son Louis and Puggle, Zappa, enjoying some fine dining and quality caffeinated beverages while planning the next family getaway.

33 Creative Co-Founder and Co-Director, Georgia Cordukes, makes sure we are all happy and healthy and living our values every day, keeping a good balance of work to keep us engaged and inspired, and making sure our clients are happy and that their needs are being met. Georgia says she loves working with creative, fun, and compassionate people doing work that makes a difference. Georgia brings plenty of creative energy, professionalism, and can do attittude to her work in delivering successful products and campaigns for clients and positive outcomes for community.

The brief

In 2021, Reconciliation Australia contracted us to lead the creative development of the theme for National Reconciliation Week.

Our client’s objective was to create campaign messaging and collateral that not only acknowledged the 20-year history of Reconciliation Australia and the reconciliation movement to date, but also challenged all Australians to do more, and work harder, to achieve the goals of the reconciliation movement.

The words

Knowing this campaign required a bolder, braver approach, we pitched a theme that responded directly to complacency and tokenism, with the words:

“More than a word. Reconciliation takes action.”

The aim was to encourage Australians to commit themselves to the movement, emphasising that reconciliation can only be achieved through meaningful reflection, dialogue and action.

Bringing the notion of reconciliation into tangibility, this year’s theme is about action. It takes sincere engagement and quantifiable action to truly begin to reconcile. It also takes truth telling. And listening.

The art

Responding to the client’s preference for a bright, bold visual approach, we worked closely with Warumungu/Wombaya artist, Jessica Johnson, who developed the incredible artwork for 2021. This was a highly collaborative process that allowed Jessica’s art to be integrated appropriately by our design team across various materials (including an animation) without losing its meaning or heart.

Jessica’s work for NRW2021 tells the story of the land and community sharing a united call for action on reconciliation.

“With their rainbow shaped souls the spirits ask for us to join and make reconciliation more than a word, take action” – Action by Jessica Johnson

The impact
The theme ‘More than a word. Reconciliation takes Action’, has been shared across a number of design assets including an animation which was broadcast nationally on TV and online.

About NRW
Each year, NRW takes place from the 27th March to 3rd June. These dates are significant in that they commemorate milestones for Aboriginal and Torres Strait Islander people.

May 27th marks the anniversary of the 1967 referendum whereby Aboriginal and Torres Strait Islander people were constitutionally recognised in the Census. June 3rd marks the 1992 date of the High Court’s decision to overturn the legal doctrine of terra nullius, which in spite of 65,000 years of Indigenous custodianship – defined the Australian continent as ‘uninhabited’. This event is often referred to as the ‘Mabo decision’ as it took place as a result of the work of Eddie Mabo, a Torres Strait Islander man whose campaign work and legacy remain instrumental to date.

So where to next?
National Reconciliation Australia have compiled 20 actions for reconciliation. Visit the official NRW 2021 site for more information.

Click here to watch the video, or visit here to download posters, social assets and other resources for NRW.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

After studying media and communications at uni, Katie started her career in advertising before discovering a passion for community engagement. While working in Federal Government, Katie gained a good understanding of how the systems and funding work to help achieve community aspirations.

Katie says the most rewarding aspects of her work is getting to collaborate with passionate people, and getting to work across a diverse range of projects, from the big national campaigns to smaller community driven projects.

When she’s not donning her 33 Creative comms specialist hat, liaising with clients and writing strategy documents, Katie can be found wrangling her two children and tending to her four free range chickens who live a good and happy life, shared with family pupper Ralphy.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

Mayrah Sonter

Co-Founder and Co-Director

Mayrah Sonter is a proud Wiradjuri woman with close ties to Sydney’s Aboriginal community of Redfern. With over a decade of experience producing events and media for corporate and government organisations, Mayrah is also an accomplished journalist, presenter and public relations/media specialist.

Mayrah inspires the team each and every day with her infectious work-ethic, can-do attitude, and boundless enthusiasm. What motivates her the most is doing meaningful work that helps to empower Aboriginal and Torres Strait Islander communities and getting to work with a team of hardworking and compassionate individuals.

Trilby Ryan

Engagement and Project Manager

Wiradjuri woman Trilby Ryan works as our team’s Engagement and Project Manager. Trilby weaves this work around her two young children, a larger immediate family of 12, and managing her partnership business that specialises in carpentry construction and livestock and grain farming.

Trilby spent more than five years working for Government in Canberra as an adviser and in administration roles where she had the opportunity to travel extensively across Australia, meeting people from some remarkable and often quite remote communities. Prior to that, Trilby worked in the Australian Public Service and not-for-profit administration positions within Aboriginal and Torres Strait Islander Affairs.

More interesting though, Trilby spent her childhood travelling around Australia in a motorhome, as well as fishing for freshwater bream and dodging crocodiles as she swam in the river whilst living in the Gulf of Carpentaria Northern Territory.

Trilby draws energy from the interesting and wide-reaching experiences of people she meets, and does all she can to open doors of opportunity for others throughout her networks.

Trilby holds two bachelor degrees in social science (Criminal Justice) (CSU) and Management (UC), a Diploma of Government and a Certificate IV in Indigenous Leadership.

Working with 33 Creative, Trilby cherishes the opportunity to engage with people across the country, whilst living on country that’s good for her soul – Cowra NSW.

She’s willing to give almost anything a go, including roles such as 33 Creative’s own Fashion Coordinator for the National NAIDOC Awards Ceremony in 2019.