Global creative transformation company WPP approached 33 Creative to assist with producing their reconciliation action plan (RAP). Our role was to project manage the process, including engaging a First Nations artist for the project as well as design the RAP booklet ahead of its roll out.
In addition to project management, our biggest value-add as an Aboriginal agency, was in our knowledge sharing and facilitating guidance that helped WPP shape and appropriately communicate and commit to their reconciliation plan through engaging, informative, and accountability-led collateral.
33 Creative worked closely with Aboriginal artist Jordan Ardler who created WPP’s RAP artwork which is featured throughout the booklet.
Connected depicts a stunning and vibrant map of “the coastline pre-colonisation, with the waters between connecting the lands”, as explained in the RAP.
“The main meeting place icons represent WPP’s multiple offices in Australia, and reflect the close connection to our offices and colleagues in New Zealand. They are all connected by the walking track, symbolising strength and togetherness. The lime green patches seen splashing off the meeting places highlight the inspiration, power and creativity generated during collaboration.”
Jordan used her own fingerprints in the artwork to highlight her personal connection to Cadigal land of which WPP’s head office is located on.