Tag: WPP RAP

WPP Innovate RAP 2024-2026

Our brief

Create the next embodiment of  global creative transformation company WPP’s Reconciliation Action Plan (RAP).

In 2021, WPP approached 33 Creative to assist with producing their first RAP. The company were thrilled with the outcome and in 2024, we heard from them again. This time, they wanted to go a step further.

For the 2024-2026 RAP, WPP was committed to continue their journey towards reconciliation, and increased their commitment to Innovate status.

So we countered, and briefed in the very same talented artist that created their 2021 artwork, Jordan Ardler to go further in her creative exploration. Jordan is a member of the La Perouse Aboriginal community and she identifies with the Bidjigal Clan group

 

Jordan Ardler, Innovate 2024

The artwork

“INNOVATE” by Jordan Ardler, Acrylic on Canvas

Innovate is a symbolic and meaningful interpretation of the many points of connection and collaboration WPP nurtures. Always being open to progress, acknowledgement of the journey taken and to come and the importance of our connected partnerships with our people, the planet, our clients and communities.

The ever changing flow of colour follows two journey stories. The first, through the ocean waters of the Pacific, Indian and Great Southern Oceans, supporting the connection between our Australian and Aotearoa New Zealand bases. The second, a representation of the day and night skies, connecting us from above.

The moon is represented top right, in the dark red section. Jordan’s interpretation is that it doesn’t matter where you are, you can look up and see the moon, which connects us all. The centre circle in a similar style, represents the sun, giving life and light from above.

There are two circle motifs, edged by four people (U-shape) each representing Australia and Aotearoa New Zealand. There are many connections between these symbols, including the white lines with dots at regular intervals. This line design describes the aircraft flight path.

WPP Innovate RAP 2024-2026

The outcome

WPP’s Innovate Reconciliation Plan 2024-2026 is an important document that will influence over 2500 employees in Australia and New Zealand to continue with their journey, and to strive towards ambitious goals:

  1. For our PEOPLE to learn First Nations’ cultural practices of respect, relationships and wellbeing.

  2. To use creativity to play our part in realising a more sustainable future for the PLANET and in turn, Country.

  3. For our work with CLIENTS to better reflect the stories and experiences of underrepresented voices and support their efforts to amplify informed messaging.

  4. For our COMMUNITIES to work in partnership with First Nations communities for more prosperous outcomes.

Global creative transformation company WPP approached 33 Creative to assist with producing their reconciliation action plan (RAP). Our role was to project manage the process, including engaging a First Nations artist for the project as well as design the RAP booklet ahead of its roll out.

In addition to project management, our biggest value-add as an Aboriginal agency, was in our knowledge sharing and facilitating guidance that helped WPP shape and appropriately communicate and commit to their reconciliation plan through engaging, informative, and accountability-led collateral.

Jordan Ardler, Innovate 2024 WPP Innovate RAP 2024-2026

The artwork

“INNOVATE” by Jordan Ardler, Acrylic on Canvas

Innovate is a symbolic and meaningful interpretation of the many points of connection and collaboration WPP nurtures. Always being open to progress, acknowledgement of the journey taken and to come and the importance of our connected partnerships with our people, the planet, our clients and communities.

The ever changing flow of colour follows two journey stories. The first, through the ocean waters of the Pacific, Indian and Great Southern Oceans, supporting the connection between our Australian and Aotearoa New Zealand bases. The second, a representation of the day and night skies, connecting us from above.

The moon is represented top right, in the dark red section. Jordan’s interpretation is that it doesn’t matter where you are, you can look up and see the moon, which connects us all. The centre circle in a similar style, represents the sun, giving life and light from above.

There are two circle motifs, edged by four people (U-shape) each representing Australia and Aotearoa New Zealand. There are many connections between these symbols, including the white lines with dots at regular intervals. This line design describes the aircraft flight path.