Tag: communications strategy

Sharing language and culture with Gujaga Foundation

Established in 2019, the Gujaga Foundation is the peak organisation leading Dharawal language, cultural and research activities, led by and for the La Perouse Aboriginal community.

As a social enterprise, the community run organisation provides fee for service activities that support free language programs and cultural activities to be delivered back into the community, revitalising and preserving Dharawal language for future generations.

Gujaga Foundation logo

33 Creative were delighted to work with the Gujaga team to develop an overarching communications strategy to promote the work of the foundation in leading language, culture and research, build community engagement and support long term, meaningful relationships with its partners.

The final delivery of the strategy has been completed, to support internal teams in rollout.

To find out more about Gujaga visit www.gujaga.org.au or follow on Instagram for #dharawal language words and updates!

The brief

Founded by Adam Goodes and Michael O’Loughlin, GO Foundation established a scholarships program for First Nations students and provides access, opportunity and cultural support for students to ensure their journey through school is as rich and rewarding as possible.

GO Foundation engaged us to facilitate an online workshop and develop a communication strategy to support their new business strategy and partnerships model and refine their communication priorities.

Our role in this project saw us conduct a strategy workshop session with key members from GO Foundation and the 33 Creative team. We undertook a review of their existing communications activities, key priorities, and pain points across the organisation. This included a full audit of current social media channels and content.

Gujaga Foundation logo

The impact

We developed a communications strategy to align with the strategic plan that focused on three key areas to guide and prioritise activity and showcase the unique offering through GO Foundation. This included recommendations on language, communication channels, and partnerships focussed on maximising success and impact.

It stepped out key activities against each communication objective and also further segmented GO’s target audience into primary and secondary audiences.

The strategy developed will be used to help guide future communication which is in its initial stage of rollout.