The brief
Founded by Adam Goodes and Michael O’Loughlin, GO Foundation established a scholarships program for First Nations students and provides access, opportunity and cultural support for students to ensure their journey through school is as rich and rewarding as possible.
GO Foundation engaged us to facilitate an online workshop and develop a communication strategy to support their new business strategy and partnerships model and refine their communication priorities.
Our role in this project saw us conduct a strategy workshop session with key members from GO Foundation and the 33 Creative team. We undertook a review of their existing communications activities, key priorities, and pain points across the organisation. This included a full audit of current social media channels and content.
The impact
We developed a communications strategy to align with the strategic plan that focused on three key areas to guide and prioritise activity and showcase the unique offering through GO Foundation. This included recommendations on language, communication channels, and partnerships focussed on maximising success and impact.
It stepped out key activities against each communication objective and also further segmented GO’s target audience into primary and secondary audiences.
The strategy developed will be used to help guide future communication which is in its initial stage of rollout.