Category: Events

Purrumpa – 31 October to 4 November 2022

33 Creative partnered with Australia Council for the Arts to deliver Purrumpa, a national gathering and celebration of First Nations Arts and Culture that was held over five days on Kaurna Yerta at the Adelaide Convention Centre.

The historic occasion marked the largest national gathering of First Nations Arts and Culture, convened by the Australia Council, in 50 years.

Purrumpa was an important moment to come together to continue conversations about First Nations peoples’ self-determination, development, and priorities for national advocacy.

The Hon Linda Burney MP
Minister for Indigenous Australians, the Hon Linda Burney MP addressed the delegates on the first morning of the summit.
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The Artwork

The Purrumpa logo and design was created by Ngarrindjeri Artist and Graphic Designer Jordan Lovegrove. Jordan worked closely with the Australia Council to develop the creative to represent the momentus arts gathering occasion.

Purrumpa logo and design by Jordan Lovegrove

The program

Each day delegates were Welcomed to Country. We were honoured to have Uncle Moogy Sumner, Ashum Owen, Uncle Michael O’Brien, Katrina Karlapina Power, Uncle Tamaru and Rosalind Coleman all performing their sacred roles for the Summit.

Keynote speakers included Distinguished Professor Larissa Behrendt, Uncle Bob Weatherall, Franchesca Cubillo, Craig Ritchie, Marcia Langton, Tiriki Onus, Damien Shen, Polly Sumner and Dana Shen, Teela Reid and Glenn Iseger Pilkington.

Discussions occurred simultaneously through five rooms each day, and were guided by daily themes of respectful engagement and deep listening, legacy, here and now, defining the future and forward thinking.

Purrumpa Program

Gala Dinner

The five day summit of deep listening, respectful conversations and momentous celebration of First Nations arts and culture community culminated in a Gala Dinner for 400 guests. The wonderful Katrina Karlapina Power gave the Welcome to Country, MCs Kevin Kropinyeri and Elaine Crombie hosted our evening, and performances by MarlonXRulla, DJ MoZzi, Katie Aspel, Dusty Feet Mob and Tilly Tjala Thomas kept us entertained.

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33 Creative would like to thank the Australia Council for the Arts for the opportunity to work on such an historic gathering.

Purrumpa – 31 October to 4 November 2022

33 Creative partnered with Australia Council for the Arts to deliver Purrumpa, a national gathering and celebration of First Nations Arts and Culture that was held over five days on Kaurna Yerta at the Adelaide Convention Centre.

The historic occasion marked the largest national gathering of First Nations Arts and Culture, convened by the Australia Council, in 50 years.

Purrumpa was an important moment to come together to continue conversations about First Nations peoples’ self-determination, development, and priorities for national advocacy.

Purrumpa logo and design by Jordan Lovegrove

The Artwork

The Purrumpa logo and design was created by Ngarrindjeri Artist and Graphic Designer Jordan Lovegrove. Jordan worked closely with the Australia Council to develop the creative to represent the momentus arts gathering occasion.

The concerts next performances were from Jessie Lloyd and Dr Shellie Morris AO for a nod to the past. We then honoured those who have passed with Radical Son and Yuwaya Wilma Lu Danz Company. The concerts final performances facilitated by Culture is Life, looked toward the future with musical performances from Madi Colville-Walker and Kiwat both . Interspersed throughout the concert were speeches from the Healing Foundation Chair, Steve Larkin, the Hon Linda Burney MP, the Hon Senator Patrick Dodson, Aunty Pat Turner and Ian Hamm from the Healing Foundation Stolen Generations Reference Group and members of the Youth Reference Group, Blake Tatafu and Ellen Karimanovic.

The Event also included a gathering space and culturally safe spaces.

All images supplied by Healing Foundation.

Smoking Ceremony Welcome to Country Paul House and Aunty Matilda House-Williams Muggera at Counting Actions Not Anniversaries Counting Actions Not Anniversaries Counting Actions Not Anniversaries

Purrumpa – 31 October to 4 November 2022

33 Creative partnered with Australia Council for the Arts to deliver Purrumpa, a national gathering and celebration of First Nations Arts and Culture that was held over five days on Kaurna Yerta at the Adelaide Convention Centre.

The historic occasion marked the largest national gathering of First Nations Arts and Culture, convened by the Australia Council, in 50 years.

Purrumpa was an important moment to come together to continue conversations about First Nations peoples’ self-determination, development, and priorities for national advocacy.

The show

The 2022 National NAIDOC theme ‘Get up! Stand Up! Show Up!’ provided a powerful and thought-provoking backdrop to the production of the pinnacle event.

Hosted by Steven Oliver and Shelley Ware, the evening commenced with a warm Welcome to Country from Aunty Joy Murphy-Wandin including a call to country from Chenille Chandler, a smoking ceremony and a performance by the Djirri Djirri Dance Group.

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The program

Each day delegates were Welcomed to Country. We were honoured to have Uncle Moogy Sumner, Ashum Owen, Uncle Michael O’Brien, Katrina Karlapina Power, Uncle Tamaru and Rosalind Coleman all performing their sacred roles for the Summit.

Keynote speakers included Distinguished Professor Larissa Behrendt, Uncle Bob Weatherall, Franchesca Cubillo, Craig Ritchie, Marcia Langton, Tiriki Onus, Damien Shen, Polly Sumner and Dana Shen, Teela Reid and Glenn Iseger Pilkington.

Discussions occurred simultaneously through five rooms each day, and were guided by daily themes of respectful engagement and deep listening, legacy, here and now, defining the future and forward thinking.

Purrumpa logo and design by Jordan Lovegrove

The Artwork

The Purrumpa logo and design was created by Ngarrindjeri Artist and Graphic Designer Jordan Lovegrove. Jordan worked closely with the Australia Council to develop the creative to represent the momentus arts gathering occasion.

33creative 33creative 33creative 33creative 33creative

Gala Dinner

The five day summit of deep listening, respectful conversations and momentous celebration of First Nations arts and culture community culminated in a Gala Dinner for 400 guests. The wonderful Katrina Karlapina Power gave the Welcome to Country, MCs Kevin Kropinyeri and Elaine Crombie hosted our evening, and performances by MarlonXRulla, DJ MoZzi, Katie Aspel, Dusty Feet Mob and Tilly Tjala Thomas kept us entertained.

33 Creative would like to thank the Australia Council for the Arts for the opportunity to work on such an historic gathering.

2019 NAIDOC Ball and Awards

In 2019 we proudly handled event production for Indigenous Australia’s premier gala event, the National NAIDOC Ball and Awards Ceremony.

 

Purrumpa – 31 October to 4 November 2022

33 Creative partnered with Australia Council for the Arts to deliver Purrumpa, a national gathering and celebration of First Nations Arts and Culture that was held over five days on Kaurna Yerta at the Adelaide Convention Centre.

The historic occasion marked the largest national gathering of First Nations Arts and Culture, convened by the Australia Council, in 50 years.

Purrumpa was an important moment to come together to continue conversations about First Nations peoples’ self-determination, development, and priorities for national advocacy.

The show

The 2022 National NAIDOC theme ‘Get up! Stand Up! Show Up!’ provided a powerful and thought-provoking backdrop to the production of the pinnacle event.

Hosted by Steven Oliver and Shelley Ware, the evening commenced with a warm Welcome to Country from Aunty Joy Murphy-Wandin including a call to country from Chenille Chandler, a smoking ceremony and a performance by the Djirri Djirri Dance Group.

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33 Creative would like to thank the Australia Council for the Arts for the opportunity to work on such an historic gathering.

NAIDOC in the City

Since 2013, we have proudly worked with the City of Sydney to deliver its official NAIDOC Week event celebrating Aboriginal and Torres Strait Islander history, cultures and achievements.

NAIDOC in the City is held in Hyde Park in the heart of Sydney’s bustling CBD and has grown to become one of the most unique gatherings and celebrations to occur in the city each year.

It holds a special place in our hearts given that we have produced this event alongside the City of Sydney since 2015. Prior to that, much of our team were responsible for producing the earlier NAIDOC in the City  events while working with the Deadly Vibe Group, including the inaugural event in 2013.

We are thrilled with the fact that after almost a decade of involvement and working to grow this event, NAIDOC in the City now regularly draws crowds of up to 10 000 people.

Festival activities include Aboriginal culture workshops, an arts and crafts and Indigenous goods marketplace, sports clinics including Indigenous games, traditional Aboriginal dance performances and workshops, food cooked in a traditional earth oven on site, live cooking demonstrations, and live music performances from Australia’s most talented Aboriginal and Torres Strait Islander musicians.

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Our work on NAIDOC in the City begins with developing the creative concept related to that years national NAIDOC theme. This involves ongoing discussions with the City of Sydney on how to best incorporate aspects related to that years theme into the festival program.

From there we can began to engage designers and artists to create that year’s event branding.

We have direct involvement with all copy writing for all materials, including flyers, posters, banners, and installations used at the event.

A huge part of the project is securing participants for the events knowledge and culture program, and managing the stalls marketplace, where a diverse range of Aboriginal and Torres Strait Islander businesses come to sell and showcase their products.

Essential to running a successful event each year is booking talent for the live music stage and arranging transport and accomadation.

Along the way, we develop and nurture strong relationships with a vast array of stakeholders, from community, to government to corporate organisations.

We provide marketing assistance to the City of Sydney, develop site signage, develop and produce promotional materials and event programs, manage sponsorship and budgets, and manage on site dignitaries, including Elders.

And of course, there’s all the fun on the day coordinating a bustling event with many moving parts and simultaneous activations, and making sure everything is running smoothly.

We pay our deep respects to the Gadigal peoples, the traditional owners of the lands upon which we have been privilege to stage this event, and also send out a warm acknowledgement to the City of Sydney for their support of First Nations cultural celebration and sharing.

 

Apology 10

In 2018, we worked with the Healing Foundation to event produce Apology 10, a concert held on the Lawns of Parliament House in Canberra to commemorate the 10th Anniversary of the 2008 Apology to the Stolen Generations.

The Healing Foundation is a national Aboriginal and Torres Strait Islander organisation established in 2009 to address the ongoing trauma in Aboriginal and Torres Strait Islander communities caused by past actions like the Stolen Generations.

Around 3,000 people attended to the event which featured live performances from some of Australia’s biggest Indigenous and non-Indigenous performers, including Shellie Morris, Electric Fields, Busby Marou, Archie Roach and the Preatures.

Thousands more followed the concert live via National Indigenous Television’s Facebook page. The event was was co-hosted by music commentator and broadcaster Myf Warhurst and Indigenous comedian Steven Oliver.

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33 Creative managed all aspects of event production including:

  • Developing and implementing a publicity and marketing strategy, which included the development and dissemination of materials, social media strategy, and advertising
  • Created the show, including talent, look and feel, venue dressing
  • Worked on staging and technical production with sub-contractors
  • Managed all production aspects, including site plan and management, risk management, safety, bump-in and bump-out
  • Booked and managed all stall-holders, caterers,
  • Managed the Facebook live broadcast with NITV with a tight turnaround, including technical, practical and legal requirements
  • Managed the budget, sub-contractors, talent negotiations and all payments
  • Conceptualising and producing a number of on-site activations to encourage engagement.

We delivered a successful event in terms of attendance and engagement, and produced all creative elements, including the line-up, talent management, design and execution of the set, audio visual elements to support the concerts

We also managed all marketing, media and PR associated with  the events to ensure maximum attendance and real engagement, which included negotiating a live broadcast with NITV