Category: Events

2019 NAIDOC Ball and Awards

In 2019 we proudly handled event production for Indigenous Australia’s premier gala event, the National NAIDOC Ball and Awards Ceremony.


The National NAIDOC Ball and Awards Ceremony is an annual celebration of Aboriginal and Torres Strait Islander achievement by individuals and communities. Each year, the National event is held by a host city, with a theme set by the National NAIDOC Committee, supported (then) by the Department of the Prime Minister and Cabinet. 33 Creative is proud to have delivered the event from concept through to production, with a dedication to enhancing Aboriginal and Torres Strait Islander suppliers throughout the event.

A pinnacle event on Aboriginal and Torres Strait Islander calendar, the approach we took to conceptually bringing the 2019 National NAIDOC Awards to life was one of pride and sophistication. From early design concepts we wanted to create an event that was warm, inviting and positive, showcasing the strength and success of our people, both for those in the room and those watching the live broadcast.

We drew inspiration from the artwork ‘Dhina’ by the wonderfully talented Lucy Simpson of Gaawaa Miyay, created to honour story and what has been, and celebrate what is yet to come. This artwork was reflected in stage theming, through to room dressing, the program and graphic animations on the backlit stage screens.

Our stage production included entertainment from Casey Donovan, Dan Sultan, Christine Anu, the Merindas and many more, supported by hosts Sean Choolburra and Elaine Crombie.

We worked closely with our client, their partners and event sponsors to deliver a live broadcast three course gala dinner event and show, enjoyed more than 1000 people.

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NAIDOC in the City

Since 2013, we have proudly worked with the City of Sydney to deliver its official NAIDOC Week event celebrating Aboriginal and Torres Strait Islander history, cultures and achievements.

NAIDOC in the City is held in Hyde Park in the heart of Sydney’s bustling CBD and has grown to become one of the most unique gatherings and celebrations to occur in the city each year.

It holds a special place in our hearts given that we have produced this event alongside the City of Sydney since 2015. Prior to that, much of our team were responsible for producing the earlier NAIDOC in the City  events while working with the Deadly Vibe Group, including the inaugural event in 2013.

We are thrilled with the fact that after almost a decade of involvement and working to grow this event, NAIDOC in the City now regularly draws crowds of up to 10 000 people.

Festival activities include Aboriginal culture workshops, an arts and crafts and Indigenous goods marketplace, sports clinics including Indigenous games, traditional Aboriginal dance performances and workshops, food cooked in a traditional earth oven on site, live cooking demonstrations, and live music performances from Australia’s most talented Aboriginal and Torres Strait Islander musicians.

Our work on NAIDOC in the City begins with developing the creative concept related to that years national NAIDOC theme. This involves ongoing discussions with the City of Sydney on how to best incorporate aspects related to that years theme into the festival program.

From there we can began to engage designers and artists to create that year’s event branding.

We have direct involvement with all copy writing for all materials, including flyers, posters, banners, and installations used at the event.

A huge part of the project is securing participants for the events knowledge and culture program, and managing the stalls marketplace, where a diverse range of Aboriginal and Torres Strait Islander businesses come to sell and showcase their products.

Essential to running a successful event each year is booking talent for the live music stage and arranging transport and accomadation.

Along the way, we develop and nurture strong relationships with a vast array of stakeholders, from community, to government to corporate organisations.

We provide marketing assistance to the City of Sydney, develop site signage, develop and produce promotional materials and event programs, manage sponsorship and budgets, and manage on site dignitaries, including Elders.

And of course, there’s all the fun on the day coordinating a bustling event with many moving parts and simultaneous activations, and making sure everything is running smoothly.

We pay our deep respects to the Gadigal peoples, the traditional owners of the lands upon which we have been privilege to stage this event, and also send out a warm acknowledgement to the City of Sydney for their support of First Nations cultural celebration and sharing.


Apology 10

In 2018, we worked with the Healing Foundation to event produce Apology 10, a concert held on the Lawns of Parliament House in Canberra to commemorate the 10th Anniversary of the 2008 Apology to the Stolen Generations.

The Healing Foundation is a national Aboriginal and Torres Strait Islander organisation established in 2009 to address the ongoing trauma in Aboriginal and Torres Strait Islander communities caused by past actions like the Stolen Generations.

Around 3,000 people attended to the event which featured live performances from some of Australia’s biggest Indigenous and non-Indigenous performers, including Shellie Morris, Electric Fields, Busby Marou, Archie Roach and the Preatures.

Thousands more followed the concert live via National Indigenous Television’s Facebook page. The event was was co-hosted by music commentator and broadcaster Myf Warhurst and Indigenous comedian Steven Oliver.

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33 Creative managed all aspects of event production including:

  • Developing and implementing a publicity and marketing strategy, which included the development and dissemination of materials, social media strategy, and advertising
  • Created the show, including talent, look and feel, venue dressing
  • Worked on staging and technical production with sub-contractors
  • Managed all production aspects, including site plan and management, risk management, safety, bump-in and bump-out
  • Booked and managed all stall-holders, caterers,
  • Managed the Facebook live broadcast with NITV with a tight turnaround, including technical, practical and legal requirements
  • Managed the budget, sub-contractors, talent negotiations and all payments
  • Conceptualising and producing a number of on-site activations to encourage engagement.

We delivered a successful event in terms of attendance and engagement, and produced all creative elements, including the line-up, talent management, design and execution of the set, audio visual elements to support the concerts

We also managed all marketing, media and PR associated with  the events to ensure maximum attendance and real engagement, which included negotiating a live broadcast with NITV