Tag: NSW Health

The brief

33 Creative were engaged by NSW Health to support the development of the NSW Regional Health Plan, by facilitating consultation with Aboriginal and Torres Strait Islander health sector and community members.

Community consultations

Virtual consultation sessions were facilitated with health workers and members of the community from different local health districts to ensure First Nations views are incorporated into the regional health plan in key themes:

  • Build community engagement
  • Healthy lifestyle; prevention, and education
  • Safety, quality assurance and reporting
  • Strengthening the regional health workforce
  • Better access to quality healthcare
  • Expanding integrated primary care models

We worked with key Aboriginal Health stakeholders to recruit participants and maximise representation from different regions across NSW.

The impact

We are so pleased to be able to facilitate the views and experiences of community and health care workers. We are passionate about ensuring First Nations views and experiences are considered in improving health outcomes, supported by cultural connection and safety.

We look forward to seeing the new NSW Regional Health Plan, once released and thank participants for their valuable skills and expertise in enhancing care and health outcomes for our community.

NSW Government logo and title

The brief

33 Creative have a long working relationship with the NSW Centre for Aboriginal Health and a combined passion for improving the health and wellbeing of communities.

We were engaged by the NSW Government to support the rollout of communications and engagement throughout the COVID-19 pandemic crisis management and subsequent vaccine rollout. This is a project close to our hearts, helping to keep mob informed and protected.

The approach

Working with the Centre for Aboriginal Health, the Department of Customer Service, NSW Aboriginal Affairs and Aboriginal Health and Medical Research Council (AH&MRC), we contributed to the development and continual refinement of a communications strategy, including developing tailored resources to better support engagement with Aboriginal and Torres Strait Islander communities and stakeholders in NSW. We have worked flexibly with the Centre for Aboriginal Health throughout the pandemic, responding to ever changing situation.

A key priority of our approach was ensuring community voices were leading and elevated throughout the content, maximising reach and trust quickly.

We engaged community champions to share their experiences and encourage COVID safe behaviours throughout the campaign, ensuring health messages were delivered by trusted community leaders and health workers.

Community champion videos were highly effective in engaging community and formed an integral part of the campaign. Regular stakeholder toolkits and eDMs were also made available for stakeholders (including Aboriginal Community Controlled Health Services and Local Health Districts) to share locally.

We produced a number of TVCs, press, outdoor, digital, social and radio advertisements throughout the campaign to promote ways to help keep our mob safe.

We also produced a music video collaboration, with Mi-Kaisha and Nooky, to encourage youth social distancing at the early stages of the pandemic. The video clip was featured on The Project and boosted through NITV and other community channels, and was a finalist in the NSW Health Awards.