The brief
33 Creative were engaged by the New South Wales Department of Primary Industries and Regional Development and their Marine Estate Management team to develop a range of communication materials for The Connections to Sea Country – Aboriginal Peoples of Coastal NSW Survey Report (Sea Country Report), to support the sharing of the report’s findings with community.
Our approach
33 Creative developed a communications strategy and key messages that rolled out into a fact sheet, toolkit, social tiles, icons and a series of animations. We also facilitated the design of icons to support communications and the animations that were based on the artwork Bindarray Maagun (River Feast) by Gumbaynggirr artist Lavinnia Inglis.
Our insight helped to break down rich and detailed survey report information into easy-to-understand key messages for community, linking Government with First Nations talent in art and voice over and to help guide the creation of animations that connect with First Nations audiences.
We created a toolkit that enables community to share the report findings amongst their networks. It is intended that community understand the outcomes of the Wave 1 survey and that Government is keen to continue its conversation with Aboriginal communities on the importance of healthy Sea Country.
33 Creative approached talented First Nations voice over artists with cultural connections to some of the Sea Country Report survey key locations to record the animation scripts. The animations were promoted through a series of social media posts highlighting the Sea Country Report themes. See all three animations on the departments youtube channel.
33 Creative is now working on a subsequent related piece of work with NSW Department of Primary Industries and Regional Development, and look forward to sharing more on this in future.
You can find out more on this project and the Sea Country Report, including why it is important via the marine.nsw.gov.au website or their socials Facebook, Linked In, X @nswdpi and Instagram @NSW_Marineestate or #SeaCountryNSW