Author: Jacob Stewart

The brief

The Department of Education engaged 33 Creative to help promote teaching as a valued and rewarding career and educate the public about the critical role that teachers play in educating Australian children.

We were able to do this by sharing the inspiring stories of a number of First Nations teachers across the continent through resource development then shared through avenues such as social media, community radio interviews and media articles and stakeholder engagement through a dedicated First Nations toolkit.

The artwork

To strengthen the campaign, we engaged an artist and teacher to create a bespoke piece of artwork that was woven into our campaign assets. ‘Connections’ by Wiradjuri and Ngemba artist and teacher, Mac Jeffries, depicts the teacher and student relationship and reflects on the importance of a reciprocal relationship acknowledging that everyone has knowledge and perspectives to share and as a First Nations teacher, Mac sees this as her strength.

We created a suite of resources that included a bespoke artwork.

Creative Approach

Sharing inspiring stories highlighted the incredible dedication of our teachers across the country, and addressed the importance of creating culturally safe and supportive environment for all students, providing role models and mentors to the next generation, and inspiring hearts and minds to ensure learning can become a transformative journey.

First Nations resources can be found on the Be That Teacher website where more teachers are encouraged to share their stories at the online teacher gallery.

A special thank you to the teachers who shared their story, knowledge and experiences as part of this campaign.

Tags Be That Teacher, Department of Education, DOE, Elevating Teachers, Mac Jeffries, Michaela Jeffries

Celebrating First Nations Entrepreneurship

Here are some First Nations Businesses for your conference and events needs!

Planning a conference or event involves countless details, from selecting the perfect venue to sourcing memorable merchandise. In this bustling marketplace, why not make a conscious choice to support Aboriginal and Torres Strait Islander businesses? Not only will you find deadly products and service with a smile, but you’ll be contributing to the growth and sustainability of First Nations entrepreneurship.

Meet the First Nations businesses offering everything from stationery and merchandise to raincoats and coconut oil!

We Create. Print. Deliver.

Founded by Arrente man, Pat Caruso, We Create Print Deliver is a one-stop shop for all things printing and promotional. From high-quality printed materials like brochures, business cards and banners, to custom promotional products and branded merchandise, Pat and the team will bring your vision to life with top-notch craftsmanship and innovative solutions.

Instagram
Facebook
Website

First Nations Gifts

Whether you are looking for a meaningful gift or a statement piece, First Nations Gifts provide authentic and quality products created by First Nations businesses and Aboriginal artists. They curate and present a range of products from homewares and accessories to Indigenous jewellery and skincare. Embrace the beauty of authenticity and support cultural preservation with every purchase.

Instagram: https://www.instagram.com/firstnationsgifts
Facebook: https://www.facebook.com/firstnationsgifts
Website: firstnationsgifts.com

House of Darwin

House of Darwin is a brand that merges fashion with a social mission. Their product line includes t-shirts, hats, and exclusive collaborations like the House of Darwin X Havaianas collection. Beyond just fashion, House of Darwin is deeply committed to giving back to the community. A portion of their profits is reinvested into social programs aimed at supporting remote Indigenous communities, fostering education, and promoting cultural sustainability. With every purchase, customers are not only getting stylish, high-quality products but also contributing to meaningful social change. Visit their website to explore their latest collections and learn more about their impactful initiatives.

Instagram: https://www.instagram.com/houseofdarwin/
Facebook: https://www.facebook.com/houseofdarwin01
Website: houseofdarwin.com

BW Promotions

BW Promotions is an Indigenous owned and operated company with a combined 35+ years of experience in the sales and design industry. With a focus on creativity, quality, and customer satisfaction, the team offers a diverse range of customisable items from branded apparel and corporate gifts to innovative promotional merchandise.

Facebook
Website

Looking to leave your guests with a more practical keepsake?

AKMANS

A brand where traditional methods meet modern technology. AKMANS are a one-stop shop for all garment and accessory customisation, providing engraving, screening printing, embroidery, digital transfers, sublimation and custom designs.

Facebook: https://www.facebook.com/akmansprintsanddesignsNT
Website: akmans.com.au

Promo Gear

Promo Gear is a leading supplier of high-quality promotional products based in Brisbane, Australia. They offer a comprehensive range of customisable items, including corporate gifts, branded merchandise, uniforms, and safety gear.

Instagram: https://www.instagram.com/promogearaustralia/
Facebook: https://www.facebook.com/promogearaustralia/
Website: promogear.com.au

Or perhaps you are ready to embark on a journey where every product tells a story of heritage, sustainability, and timeless elegance?

Kaizi Coconut Oil

Kaizi’s Coconut Oil is a family business founded by Kapua (Kaizi) Gutchen. Kaizi is deeply connected to his cultural roots and inherited the traditional knowledge of making coconut oil from his maternal lineage – tracing back to Mer Island in Zenadth Kes. Their oil-making process blends traditional methods with modern techniques. The oil is hand-filtered into glass bottles, with no additives or chemicals used in the process. Kaizi’s Coconut Oil offers pure, unrefined coconut oil, promoting health and well-being while supporting local First Nations communities in Far North Queensland.

Instagram
Facebook
Website

Binda Botanicals

Binda Botanicals – where tradition meets innovation – specialises in vegan, organic, reef-safe sunscreens. Co-founded by Mamu man, Wade Krueger, and Murrawarri man

Steve Magro, the brand is dedicated to creating high-quality sun care products using natural ingredients. Their products are ideal for businesses committed to environmental sustainability and social responsibility. As an adult Wade knew the importance of sun safety in First Nations communities and for darker skin.

“I know the health disparities between First Nations people and others and Binda is my commitment towards better health outcomes,” (Wade Kruger, Binda Botanicals).

Instagram: https://www.instagram.com/bindabotanicals/
Website: bindabotanicals.com.au

Bush Medijina

Bush Medijina’s journey began in a humble shed with a bold ambition: to grow their business, support Anindilyakwa women, share their culture, and preserve traditions and knowledge for future generations. Employing formulations inherited from their maternal lineage — mothers, aunties, and grandmothers — they specialise in creating natural skincare and wellness products sourced from native botanicals. Their range of products includes skincare items like balms, oils, and soaps, as well as wellness products such as teas and body scrubs.

“We want to grow our business from a small seed to a giant tree, so it can stay strong, just like our culture,” ( Gayangwa Lalara OAM, Bush Medijin).

Instagram: https://www.instagram.com/bush_medijina/
Facebook: https://www.facebook.com/bushmedijinaproducts
Website: bushmedijina.com.au

Wurrumay Collective

Moved by the absence of Aboriginal representation in the self-care market, Wurrumay Collective embarked on a mission to redefine inclusivity and accessibility in luxury products. Their flag inspired bath bombs are a Wurrumay exclusive and fan favourite! The team also offers corporate gifts, wholesale on their whole range as well as customisation on their products.

Instagram: https://www.instagram.com/wurrumay_collective
Facebook: https://www.facebook.com/wurrumaycollective
Website: wurrumaycollective.com

Baagi Milaygiin

Founded by Gomeroi woman, Deb Munson, Baagi Milaygiin offers a range of natural Aboriginal Bush Beauty products inspired by ancestral knowledge. The brand emphasizes ethical, sustainable practices using native ingredients. The products are designed for spa treatments and healing, promoting nourishment and wellbeing.

Instagram
Facebook
Website

Tags akmans, baagi milaygiin, binda botanicals, bush medijina, bw promotions, first nations businesses, first nations gifts, house of darwin, kaizi coconut oil, promo gear, we create print deliver, worimi collective, wurrumay collective

NSWALC Rock for Land Rights Concert

33 Creative has a long-standing relationship with the New South Wales Aboriginal Land Council, having last produced their 2019 NSWALC Land Rights Ball. NSWALC looked to celebrate the 40^th Anniversary of the NSW Land Rights Act with a concert and community event. They chose to host the event on Burramattagal Country, Parramatta Park, (Parramatta) a major urban centre of NSW.

The space chosen for the event posed some challenges, including the site’s layout and lack of amenities. The natural amphitheatre of the space lent itself more to large crowd capacity concerts, so setting up a festival site with stalls and activations took some planning, that we are proud to say we achieved.

We, together with NSWALC, set ourselves a few objectives: 

Festival stalls – our goal was to host 20 stall holders, the criteria being First Nations owned businesses and organisations or, support services from across NSW.  

Supply Chain – we wanted to engage First Nations businesses in all areas of the event supply chain. We engaged food vendors, catering and water suppliers, florist and crew from First Nations Communities. 

33 Creative were engaged as the Event Producer. In this role we took on the responsibility of: 

Event management – As one of 33 Creative’s main business arms, we take pride in delivering to plan, developing creative ideas and pivoting when circumstances require it. Budget management, scheduling, and producing creative content to name a few tasks. 

Talent engagement and management – This is a specialty of 33 Creatives and we delivered an impressive concert line-up that included; Thelma Plum, Roger Knox, Nooky, Stiff Gins & Microwave Jenny. 

Production Management – we worked alongside The CWK to engage the best production suppliers for our purpose and budget. 

Stall holder procurement – this was an important part of the festival, showcasing First Nations businesses and organisations. Procurement took time and a lot of networking but paid off with an incredible showcasing of creative talents. 

Our many years of combined production experience meant a smooth delivery of all event elements despite various challenges, like, working in an outdoor heritage venue, multiple stakeholders with varying priorities and the weather. 

Our ability and concern for pivoting in times of uncertainty makes sure we get the best possible outcome, always. 

Understanding our venue restrictions saw us engage a new marquee supplier that provided light weight marquees making for a quicker bump in and reducing impact on venue grounds, without compromising on safety and aesthetic impression.   

Curating a show is not just a skill but also a passion for 33 Creative. It belongs to our core vision of ‘opening hearts and minds through story telling’.  

The opening of the day was marked by a smoking ceremony  by Muggera in the centre of the event space. This moment gave space for community to cleanse themselves in smoke and the misty weather. 

The concert concentrated on a theme of healing and celebration,  portrayed through artist choices and their set lists.   

The event activations were very popular, the weaving in the wellbeing tent, again signifying the communities need for and commitment to healing. 

This was a stand-alone event, but we look forward to supporting NSWALC again in the future as needed.

Tags Event management, Microwave Jenny, Muggera, New South Wales Aboriginal Land Council, Nooky, NSW Land Rights Act, Roger Knox, Stiff Gins, Thelma Plum

Gandangara Land Aboriginal Council – Yarning Circle

In 2022, our team had the opportunity to collaborate with the Gandangara Local Aboriginal Land Council (GLALC), based in Western Sydney, to produce a community-focused video about the Land Council’s regular yarning circles, which serve as a safe and supportive space for local Aboriginal community members and GLALC staff to connect, reflect, and share stories.

Over the course of two days, we conducted on-location filming across two key sites. We interviewed and filmed several GLALC staff members, who generously shared their perspectives on the importance of these gatherings in promoting connection, wellbeing and health.

To complement the visual storytelling, we also recorded a scripted in-studio voice. This voiceover was designed to provide context, reinforce key messages, and guide viewers through the narrative in a warm and engaging way.

Our production team worked closely with GLALC throughout the entire process, from initial concept development and pre-production planning through to logistics coordination, scripting, and creative direction. This collaborative approach ensured that the final video remained aligned with GLALC’s values and voice, while meeting their strategic communication goals.

The result was a powerful and authentic video resource that GLALC has used to promote participation in yarning circles and strengthen engagement with their broader community.

Tags GLALC, yarning circle, Yarning Circles

The brief

Every Vape is a Hit to Your Health, is a multi-year campaign being delivered by the Cancer Institute of New South Wales, to encourage young peoples to consider the proven health harms of vaping and provide a range of support pathways.

It comes as the latest NSW Population Health Survey shows current vaping among people aged 16-24 has significantly increased to 16.5 per cent in 2021-22, up from 4.5 per cent two years prior.

33 Creative were engaged to support the campaign through the development and oversight of materials exclusively for Aboriginal and Torres Strait Islander young peoples.

The approach

Given their expertise and active engagement in the space, we embraced a collaborate approach with Na Joomelah – a dedicated Tackling Indigenous Smoking (TIS) team based in La Perouse, NSW.

By partnering with Na Joomelah, we were able to best support the Every Vape is a Hit to Your Health campaign with culturally informed perspectives and localised strategies, tailored to effectively engage Aboriginal and Torres Strait Islander young peoples in the state.

It was clear from the beginning, both our teams were passionate about using strength-based message to empower our community to make informed choices about their health and well-being.

33 Creative were engaged as the Event Producer. In this role we took on the responsibility of: 

Production Management – we worked alongside The CWK to engage the best production suppliers for our purpose and budget. 

For further resources visit the Vaping Resource Hub.

Tags anti-vaping, Cancer Institute NSW, Vaping

Celebrating Wellbeing: Launching Yardhura Walani

33 Creative had the honour of being engaged by the Australian National University (ANU) to assist with the launch event for the National Centre for Aboriginal and Torres Strait Islander Wellbeing Research. This collaboration underscores the mutual respect and shared values between the Centre and 33 Creative.

The primary objective of the event was to celebrate the establishment of the Centre and extend gratitude to the stakeholders who contributed to its development. Held at the Kambri Gallery within ANU, the launch also introduced the Centre’s new name, Yardhura Walani.

Key goals included:

Communicating Yardhura Walani‘s mission and values through speeches by key figures.
Creating an inclusive and celebratory atmosphere for the community and stakeholders.
Providing a culturally enriching experience for all attendees.

Head of Centre, NCATSIWR, ANU Fiona Cornforth at the Yardhura Walani Launch for the National Centre for Aboriginal and Torres Strait Islander Wellbeing Research at ANU in Canberra, ACT, Australia, 16 May, 2024. (Tracey Nearmy/ANU)

Speeches were delivered by the Head of the Centre, Fiona Cornforth, ANU Vice President Peter Yu, and Community Partner Sam Pope, each reflecting the Yardhura Walani’s values. JP Janke served as the MC, overseeing the formalities. An acoustic performance by Georgia Corowa added a musical touch to the evening.

Catering was provided by local favourite Kita Kafe, offering comforting dishes. The event concluded with homemade macarons from Tidda’s Tasty Treats, crafted in the colours of the Aboriginal and Torres Strait Islander flags, symbolising the unity and spirit of the occasion.

33 Creative contributed to the event through:

Event Production: Overseeing the planning and execution to ensure a smooth event.
Talent Management: Coordinating with MC JP Janke and performer Georgia Corowa.
Supplier Management: Working with Kita Kafe and Tidda’s Tasty Treats to provide a meaningful culinary experience.

Through our Event Production Expertise we were able to offer guidance and advice to ensure the event met high standards, offer Registration Management System handling the registration process for a seamless attendee experience, and Agenda Planning resulting in a cohesive and impactful event agenda that aligned with the Centre’s mission.

John Paul Janke at the Yardhura Walani Launch for the National Centre for Aboriginal and Torres Strait Islander Wellbeing Research at ANU in Canberra, ACT, Australia, 16 May, 2024. (Tracey Nearmy/ANU)

The launch of Yardhura Walani, the National Centre for Aboriginal and Torres Strait Islander Wellbeing Research, was a celebration of culture, community, and collaboration. 33 Creative’s role in the event helped create a memorable experience that honoured the past, celebrated the present and looked forward to a future of wellbeing and unity for Aboriginal and Torres Strait Islander communities. The Yardhura Walani launch event highlighted the positive outcomes of creativity, respect, and collaboration.

Tags anu, Australian National University, Fiona Cornforth, JP Janke, National Centre for Aboriginal and Torres Strait Islander Wellbeing Research, Wellbeing Research, Yardhura Walani

Join the 33 Creative Team

Office Manager / Administrative Officer

Location: Sydney, NSW (Hybrid)

About Us

33 Creative is a proudly First Nations owned media, communications and events agency that works to change the hearts and minds, and empower communities, through storytelling and effective communications.

We are seeking an experienced and highly organised Office Manager / Administrative Officer to join our team. You will play a vital role in maintaining the smooth day-to-day operations of our office while contributing to a collaborative and positive workplace culture. First Nations people are encouraged to apply.

We are highly values driven; Empathy, Collaboration, Integrity, Balance, Positivity and Fun guide all that we do.

We are a national, full services digital creative agency that supports our clients from strategy, content development including videography and photography, graphic design, animation, illustrations, community engagement and events.

Our head office is based on Gadigal Country in Sydney, with team members also working from Canberra, Brisbane, Cowra and the Central Coast. We work with a range of clients that share our values across government, non-government, non-profit and for purpose, private/philanthropic industries.

About the role

You will play a key role in providing comprehensive administrative support to our team across the business.

We are looking for a highly motivated administrative professional that likes to be busy and work independently as part of a small but agile fast paced creative team. The role is diverse in its nature, with no one day expected to be the same. We strive to go above and beyond to meet our client’s needs, and importantly, make a measurable difference through effective and engaging communications activities.

Some of the things you will be doing in this role include:

Oversee day-to-day office operations, ensure an organised, welcoming and efficient workplace for our team, clients, and visitors.
Providing Executive Administrative Support, by assisting our Directors with business development proposals, presentations, stakeholder correspondence, and general administrative tasks.
Project Management Support through the coordination of team meetings, tracking deadlines, and help ensuring projects stay on schedule by providing administrative support for project management tasks across projects.
HR & Policy Management: Maintain workplace policies and procedures, provide support with general HR matters, and assist with onboarding and record-keeping.
Office & IT Coordination: Coordinate office and IT equipment needs, ensuring all systems are operational and that out team have the resources they need to work efficiently.
Travel Arrangements: Organise travel logistics for the team, ensuring smooth and efficient travel planning and bookings.
Event & Stakeholder Support: Assist in planning and delivering events, while providing stakeholder engagement support as needed.
Process Improvement: Streamline administrative processes and implement best practices to improve office efficiency and productivity.
Problem-Solving: Anticipate and address administrative or operational issues, ensuring the office operates smoothly and without interruption.
Ad Hoc Administrative Support: Provide additional support where needed, ensuring the seamless functioning of the office.
Team Culture & Well-being: Support creating a positive workplace culture by organising team-building activities, managing office decor, and promoting wellness initiatives.
Office Communications: Act as the central point of communication for office-related announcements, policies, and updates, ensuring effective information flow within the team.

Requirements

First Nations applicants strongly encouraged to apply
At least 3 years’ experience in a similar position (Office Manager, Administrative Officer, or related role).
Strong technical proficiency including experience with office management software and tools, particularly MS Office Suite and Asana.
Organisational & Project Management Skills including excellent organisational, multitasking, and project management skills with a strong ability to prioritize and manage competing deadlines.
Ability to work autonomously while contributing effectively within a collaborative team environment.
Strong verbal, written and visual communication skills, with a professional, friendly, and can do attitude.

Don’t worry if you don’t tick every requirement on this list – we would still like to hear from you. We are a supportive work environment and are willing to grow with a talented and motivated individual who wants to learn, grow and has a ‘can do’ attitude. We’re looking for someone who shares our 33 values and will fit with our wonderful 33 family.

Salary for this role will be commensurate with experience.

What We Offer

Hybrid Work Environment: Enjoy the flexibility to work from home and the office.
Volunteering Days: Take time to give back with paid volunteering days to support the community.
Birthday Leave: Celebrate your birthday with an additional day off.
A supportive and inclusive workplace where your voice is valued, and your contributions make an impact.
The opportunity to work within a dynamic, passionate team, contributing to meaningful projects and events.

How to Apply

To apply visit our Ethical Jobs link and select APPLY NOW. Alternatively, please submit a cover letter, and your resume to mayrah@33creative.com.au. Applications close 22 November 2024.