During NAIDOC Week 2018, 33 Creative launched an all new digital media platform called ‘The Real’. The platform was born from our desire to share more First Peoples stories and experiences with the world.
The Real features interviews with Aboriginal and Torres Strait Islander people, as well as arts, events and lifestyle reporting. Stories are shared across a range of platforms including a website, YouTube channel, Facebook page, Instagram Chanel, and SoundCloud.
Our motivation to launch the platform was driven by a desire to contribute to the work that is being done across the First Nations media landscape to break down harmful stereotypes and misconceptions that surround First Nations people and communities by allowing more First Nations people to tell their own stories. Through its interviews and podcast series, The Real sends a positive and empowering message to our communities by profiling community role models and talking from the heart about shared experiences. These stories also invite non-Indigenous Australians to learn more about their nation’s First Peoples cultures and experiences.
In 2019, The Real launched The Real Podcast series, hosted by Wiradjuri Woman and 33 Creative co-founder and Director, Mayrah Sonter.
The series features a lineup of guests working across a broad range of industries, including musicians, actors, designers, activists, and social changes makers, and in November of 2019, was named the winner of the First Nations Media Award for Best Feature Radio Documentary or Series.
The Real Podcast is available on iTunes, Spotify, Stitcher, SoundCloud, YouTube and TuneIn.
Also in 2019, we launched The Real Life, a video interview series hosted by featuring conversations with Aboriginal and Torres Strait Islander people, hosted by Wuthathi and Torres Strait Island woman, Jacqueline (Jax) Compton.
In each episode, Jax yarns candidly with each episodes guest, sharing some laughs, and exploring what it means to be an Aboriginal or Torres Strait Islander person today.