Take Blacktion campaign
33 Creative was engaged by the New South Wales Government to help improve sexual health awareness among Aboriginal and Torres Strait Islander youth (aged 15- 24 years old) across New South Wales by producing 12 videos and photography for the digital campaign, ‘Take Blaktion’.
Our strategy centred around recruiting Aboriginal comedians as both talent and ambassadors for the campaign, to bring a light-hearted approach to talking about sexual health in a way that young people could relate to.
Ambassadors Carly Wallace, Steven Oliver and Bjorn Stewart feature in a 12 piece video skit series covering various topics of sexual health. They also appear across all campaign assets and attend face to face community engagement events through the campaign period.
The result of the 33 Creative campaign production is a highly engaging 12 part video series that utilises a strengths-based approach to inclusive safe sex messaging with language and content of lesbian, gay, bisexual, transgender and intersex (LGBTI+) communities.
Each video is focused on key topics including getting tested, knowing your status, being prepared and taking care of yourself and is short to support social sharing and engagement.