Strong Women, Strong Business
We teamed up with Indigenous Business Australia on their Strong Women, Strong Business campaign – a project that tells the real and raw stories of Indigenous women and their business journey, sharing lessons learnt along the way.
Passionate about Indigenous business ourselves, we were delighted to work with Indigenous Business Australia (IBA) to promote the Strong Women, Strong Business program in March 2018. We facilitated an initial workshop to define and inform the strategy and content calendar.
We then developed an overarching social media and content strategy setting out the objectives, tone of voice and content pillars for each channel.
We set up the open and closed Facebook pages, providing initial establishment support creating posts, sourcing posts, and social media monitoring to build momentum for the program and generate engagement with the new platforms.
We also produced three social media and longer form videos focusing on the Strong Women Strong Business theme, filmed at the key conference event.
The project exceeded the goals set, generating more than 757 members in the private group in the first three months (exceeding the goal of 200 in 12 months).