R U OK Day? 2020
33 Creative partnered with R U OK? to support the 2020 R U OK? Day theme – there’s more to say after R U OK? This year’s theme built on the Stronger Together campaign and resources, designed with the Indigenous Advisory Group, R U OK? and 33 Creative to support Aboriginal and Torres Strait Islander communities to check in on each others mental health and wellbeing.
We supported outreach with Indigenous media outlets, including pre-recorded interviews and live broadcasts with R U OK? Day ambassadors and spokespeople. We secured national coverage, supported by community and regional coverage to ensure these important messages were shared across all urban, regional and remote communities.
You can view the Stronger Together campaign resources at ruok.org.au/strongertogether