The brief

We were engaged by NSW Health to develop assets to promote oral health in the Aboriginal community. Our deliverables comprised of a poster, icons, videos, and an overall visual identity.

The approach

To kick off the project, we organised an onboarding workshop with our talented creatives. After laying down the groundwork, we reached out to the community for their input through a series of online consultations, where we tested our messaging and received invaluable feedback.

With this feedback in hand, we honed our creative approach and produced two insightful videos – one highlighting how to access dental services and the other providing education on daily oral hygiene. We also created a visually striking look and feel for the campaign, complete with key icons and a poster featuring images from our shoot, along with bespoke illustrations that supported our messaging.