The brief
33 Creative was delighted to join Jawun in helping celebrate their 20-year journey, acknowledging the achievements to date and setting the path for the next 20 years to come.
For more than 20 years, Jawun has been a place where corporate, government and philanthropic organisations come together with First Nations people to affect real change.
Starting in Cape York, partnerships are now in place in regions across the country, supporting communities on the ground through long term partnerships.
The program is proudly Indigenous-led, working with communities and corporate partners to deliver community benefits. While this is the driving purpose, there is also a practical reconciliation benefit to partners and secondees in their participation that contributes to a better nation.
Our strategic approach to thids project was motivated by the Jawun ethos of Indigenous-led empowerment, starting with the theme, ‘Our people, Our Future. Muruku’. ‘Muruku’ meaning ‘together’ in the traditional language of Kuku Yalanji people in Cape York.
In addition to the development of strategy, 33 Creative also produced a number of print materials which showcased the new look-and-feel for the 20th anniversary.
The Jawun partnership model has been revitalised with a prospectus and welcome pack to support new and existing friends of Jawun in the continued journey of partnership. Twenty years on, Jawun continues to grow, to find new friends and partners to continue walking the path communities have lit.
In the words of the Kuku Yalanji language, the home and birthplace of Jawun in Cape York, the story continues.
Our people. Our future. Muruku (together).
Testimonial from Karyn Baylis, former Jawun CEO
“Jawun means family / friend in the Kuku Yalanji language of Mossman Gorge and when I think of 33 Creative I think of them as members of that extended family.
Their ability to absorb who you are, where you are going and how you want to tell your story is quite extraordinary. They listen, watch and engage in a manner that makes you feel confident and open in your communications with them.
The product they deliver is always of the highest standard, with the story telling they incorporate to be exceptional.
Jawun has engaged 33 Creative on many occasions from event management support to creative design and to brochure production. I personally have such a level of confidence in what they will deliver as I see them on the briefings listen and then ask true quality questions. So you know they have informed themselves in the best possible manner in order to produce something that aligns with the organisations culture and aspirations for its partners and customers.
It is a pleasure to have 33 Creative as extended members of our Jawun family”.
– Karyn Baylis
Find out more about Jawun, and join the journey.
