The brief
In collaboration with the Department of the Treasury, 33 Creative led the development and delivery of the Aboriginal and Torres Strait Islander component of the National Tax Cuts Campaign. Our approach centred on refining and tailoring key campaign messages to ensure they resonated with First Nations audiences, equipping them with clear, comprehensive information about the upcoming tax changes.
Our goal was to empower Aboriginal and Torres Strait Islander communities with the information and resources necessary to navigate the tax updates confidently, fostering awareness and engagement at every level.
The Approach
Our approach was centred around featuring real talent and real people, ensuring that all bespoke First Nations resources developed for the campaign showcased individuals from around the country.
Understanding the unique needs of these communities, we designed and produced a suite of accessible and culturally appropriate materials, providing individuals with the knowledge they needed to understand how the changes would affect them personally.
For further resources, visit the Tax Cuts Resource Hub.
