Tackling Indigenous Smoking partnership

In 2025, we worked with Nah Joomelah and the Sydney Swans to produce a 30 second film about the harmful effects smoking and vaping has on our bodies and communities. Na Joomelah is a Tackling Indigenous Smoking (TIS) project funded by the Department of Health and Aged Care, operated by the La Perouse Local Aboriginal Land Council.

Our production team conducted shoots in La Perouse as well as the Sydney Cricket Ground (SCG), home of the Sydney Swans, working with local community talent and players from the Swans AFL and AFLW teams.

Working closely with Nah Joomelah and the Sydney Swans, we managed all shoot elements, including creative development, project management, shoot planning/logistics, talent and location scouting, story boarding and scripting. Our in-house production team shot and edited the final work.

The film was shown on the big screen at the SCG during the 2025 Swans Marngrook Round Clash against Carlton and was played on screens at the ground for the remainder of the 2025 AFL season.