The brief

We were engaged by Cancer Council Australia (CCA) to review the cultural appropriateness and overall usefulness of CCA’s current content and assets to an Aboriginal and Torres Strait Islander audience, as well as help guide their future content.

Cancer Australia Website

The approach

To kick off the project, we undertook a desktop review of the materials, prior to undertaking a series of community consultations to hear firsthand how community members were engaging with existing cancer screening, prevention and diagnosis information, what gaps exist, and how to enhance information to best meet community needs.

The final report included community insights and recommendations to enhance audience focused content, with an emphasis on diverse channel selection and delivery.

We look forward to seeing how the Cancer Council Australia team roll out the community insights into their future work, and a special thank you to the participants who contributed their time and expertise.