Tell a complex message in a simple, culturally appropriate way

Overview

Indigenous Business Australia (IBA) created an important new team within the organisation, the Commercial Markets Team, and was looking for the most effective ways to communicate and explain it to staff, clients and stakeholders.

Aiming to launch at the Garma Festival in 2015, IBA commissioned 33 Creative to develop and implement a communications strategy and produce supporting materials.

Approach

33 Creative led the creative process and worked closely with IBA to create various elements to support the campaign. Our outcomes included a video that delivered a complex team function in a simple, culturally appropriate and stylish way. Our team directed messaging, script, design and production. We also produced infographics and printed materials in the form of postcards and pamphlets.