Communications strategy to boost Indigenous employment

Aboriginal Employment Strategy (AES)

Overview

Indigenous recruitment and group training company, the Aboriginal Employment Strategy (AES) builds career pathways for young Indigenous people across Australia. Widely heralded as an innovator and leader in Aboriginal employment and training, AES engaged 33 Creative for an urgent campaign to promote its Graduate Program.

Approach

Our team delivered an intensive media and public relations campaign, including producing photoshoots and materials, within a tight timeframe (one month). We executed both traditional and new media strategies, with development and roll-out undertaken in-house.

The campaign shone a spotlight on young Indigenous people achieving in education and training.

Based on its success, 33 Creative continues to work with AES regularly to develop public relations promoting the strategy and stories of achievement.