Media campaign for Boomalli Aboriginal Arts Co-operative

Overview

Boomalli Aboriginal Arts Co-operative contracted 33 Creative to develop and implement a media strategy to promote the exhibition ‘The Boomalli Ten’ which celebrated Boomalli’s 30th year since inception.

The exhibition, which opened on November 3, consisted of work by Boomalli’s 10 founding members: Jeffrey Samuels, Michael Riley, Euphemia Bostock, Tracey Moffatt, Arone Meeks, Bronwyn Bancroft, Fiona Foley, Brenda L. Croft, Fernanda Martins and Avril Quail. The exhibition was curated by artist, Djon Mundine OAM.

Approach

33 Creative focussed on contacting media outlets – mainstream, Indigenous and arts based to encourage promotion around this exhibition.

This involved distributing a media release and follow up media engagement to place stories. All targeted Indigenous media outlets confirmed they would feature content on the Exhibition. Media placements included:

The Spectrum, Sydney Morning Herald, November 4, 2017
The Koori Mail, November 1, 2017

33 Creative also supported the promotion of the event via social media with event posts being shared by Sydney Spotlight, Eyeline Publishing, First Nations Telegraph, NSWALC, AIME and Free Sydney, among others.