Campaign to end violence against women

Overview

‘Stop it at the Start’ was a three-year initiative of the Council of Australian Governments’ initiative that focuses on stopping violence against women where it begins.

33 Creative was contracted to deliver the Aboriginal and Torres Strait Islander component of the ‘Stop it at Start’ campaign, to reduce domestic and family violence and sexual assault. 

Based on in-depth research that found adults often dismiss or ignore disrespectful attitudes and behaviours towards women and girls without realising it, the campaign aims to bring together families and communities to positively influence young people’s attitudes towards respectful relationships and gender equality. 

Approach

Our team developed and implemented a detailed strategy to communicate key messages to Aboriginal and Torres Strait Islander communities through radio, press and digital advertising.

We produced a range of relevant and culturally appropriate materials and resources, including:

  • ambassador stories
  • visual storybooks
  • posters
  • postcards
  • case studies
  • fact sheets and pamphlets
  • conversation guide
  • excuse interpreter
  • respect checklist