Event management and media campaign for NSWALC Gala Dinner

Overview

 

33 Creative were proud to work with the New South Wales Aboriginal Land Council (NSWALC) to deliver the NSWALC 40th Anniversary Gala Dinner on the 28th of September 2017. The event was a celebration of 40 years of work campaigning for Aboriginal Land Rights and provided an opportunity to honour Aboriginal men and women involved throughout the history of the NSWALC.

Established in 1977, the NSWALC is New South Wales’ peak representative body in Aboriginal Affairs.

The event was held at the International Convention Centre (ICC) in Darling Harbour, Sydney, with over 1000 people attending. Approximately 100 people also attended a pre-function.

Co-hosted by actor Luke Carroll and journalist Brooke Boney, the event featured live performances including a Welcome to Country by Uncle Charles ‘Chicka’ Madden, a smoking ceremony by Matt Doyle, dance performances by NAISDA and Doonooch as well as Emma Donovan, Isaiah Firebrace and Coloured Stone. The evening also featured an awards ceremony, honouring past warriors of the Land Rights movement and audio-visual segments.

 

Approach

33 Creative developed a marketing campaign and strategy to promote the event and event messaging, including the development and delivery of e newsletters, posters, invites and digital postcards.  33 Creative also built an event registration website with a payment facility.

33 Creative was involved in all facets of event production and management, including writing MC scripts, room design, budgeting, working with the NSWALC to develop audio-visual content, and running the event on the night.