09 October 2018

The next phase of the highly effective Stop it at the Start campaign to reduce violence against women and their children has started.

The first phase of the jointly-funded, award-winning campaign helped show the link between disrespect and violence. Phase two aims to move the conversation forward, to ask ourselves – could we be teaching our children disrespect?

The campaign encourages all adults – parents, family members, teachers, coaches, employers, community leaders and other role models – to think about the impact of what they say and do, and to talk to young people about respect.

As part of the campaign, key Aboriginal and Torres Strait Islander advocates and role models will continue the conversation through their stories of recognition and reflection.

Lani Brenan, Nyawaygi woman and domestic violence survivor, says: “The Stop it at the Start campaign is targeting the disrespectful attitudes and behaviours that parents and other role models teach our young people, often without realising it. I think this message is so important because what we say to our kids and show them by our own actions shapes their attitudes and beliefs.”

Violence against women and their children is a serious issue in Australia. One in four women has experienced violence from a current or former partner, boyfriend, girlfriend or date.

For Aboriginal and Torres Strait Islander women, the statistics are even more shocking. A recent report noted that they are 32 times more likely to be hospitalised as a result of family violence-related assault than non-Indigenous women in Australia [1].

Kuku-Yalanji and Gumbaynggirr man, father and cultural mentor Jeremy Donovan says: “If we’re all brave enough as adults to have the conversations with our kids about respect, we can make those small changes that all add up and ensure our young people are strong and can carry our future.”

The $30 million Stop it at the Start campaign is an initiative under the National Plan to Reduce Violence Against Women and their Children 2010-2022.

To help continue the conversation, resources have been developed for the Aboriginal and Torres Strait Islander community, which can all be found on the campaign website.

Broadcast-quality television commercials and high resolution versions of other advertisements are available at

Watch this video to see Lani Brenan and Jeremy Donovan react to common phrases that can excuse disrespect, such as ‘man up’ and ‘don’t cry like a girl’.

Visit for more information.

If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800 737 732 or visit

For media enquiries contact:
Marguerite Barbara
PR & Communications Manager
33 Creative Pty Ltd
(02) 9516 3466.

For questions about the Stop it at the Start campaign, contact:
DSS Media

[1] Productivity Commission, Overcoming Indigenous Disadvantage: Key Indicators 2016 (Steering Committee for the Review of Government Service Provision, 2016) 4.103. At (viewed 8 October 2018).